Graphic Designer

Job Description

Job Description

JOB DESCRIPTION

Graphic Designer

FLSA Status: Non-exempt

Full-Time

Pay Grade:M-9

SUPERVISION

Supervision Received: Reports to Director, Communications

Supervision Given: No direct reports

DESCRIPTION

The Graphic Designer is responsible for developing graphic designs, layouts, and finished artwork to support comprehensive themes, newsletters, campaigns, and branding in both traditional and digital media. They also collaborate with planning strategic digital campaigns and related events within the Communications Department.

ESSENTIAL FUNCTIONS

• Designs and develops graphics, layouts, and finished artwork for various types of print materials and web-related advertising.
• Designs and develops a wide variety of publications, handouts, logos, banners, signs, flyers, brochures, and digital assets; ensures accuracy in all communications.
• Develops creative strategies that meet the needs of specific marketing projects/campaigns while balancing the right tactics and timeline concerns.
• Leads projects for the marketing team ensuring projects are on time and on par with the creative briefs.
• Create a brand kit and Branding guidelines for all City Departments
• Coordinates with print, supply, paper and other vendors, agencies or internal partners to achieve preparation of printed material on schedule.
• Other duties and special projects as assigned.

MINIMUM REQUIREMENTS

Education and Experience

• Bachelor's degree in graphic design, Fine Arts or related field (Required)
• Minimum of 2-3 years graphic design experience
• Expert-level with Adobe Creative Suite software, including InDesign, Illustrator and Photoshop
• Knowledge of best practices in organizing information and user interface design, and internet-based applications including Microsoft Word, desktop publishing and online research
• Exceptional conceptual and design skills; strong eye for design, fresh ideas and ability to think outside the box
• Strong problem-solving, interpersonal and communication skills
• Ability to handle multiple projects from concept through execution, meeting deadlines without sacrificing quality
• Excellent multitasking, attention to detail and organizational skills.

Knowledge, Skills, and Abilities (KSA)

Knowledge

• Knowledge of graphic design principles including layout, typography, color theory, composition, and visual hierarchy.
• Knowledge of branding and brand management practices, including development of brand kits and brand guidelines for organizational use.
• Knowledge of print production processes, digital media formats, and file preparation for both traditional and web-based platforms.
• Knowledge of marketing and communications strategies used in campaigns, newsletters, and public information materials.
• Knowledge of current graphic design software and tools used to produce high-quality visual communications.
• Knowledge of project management principles related to coordinating creative projects, timelines, and deliverables.

Skills

• Skill in designing and producing graphics, layouts, and finished artwork for print and digital communications.
• Skill in developing creative concepts that support marketing campaigns, public messaging, and branding initiatives.
• Skill in using graphic design software and digital design tools to produce professional publications, digital assets, and promotional materials.
• Skill in managing multiple design projects simultaneously while meeting deadlines and maintaining high quality standards.
• Skill in collaborating with communications teams, departments, and external vendors to ensure design projects meet strategic objectives.
• Skill in reviewing and proofreading visual communications to ensure accuracy, clarity, and brand consistency.

Abilities

• Ability to translate complex ideas or messages into clear and engaging visual designs.
• Ability to develop creative strategies that support marketing initiatives while balancing project scope, timelines, and priorities.
• Ability to lead and coordinate design projects from concept through completion.
• Ability to establish and maintain consistent branding across multiple departments and communication channels.
• Ability to communicate effectively with internal stakeholders, vendors, and team members regarding project requirements and design direction.
• Ability to coordinate production schedules with print vendors and suppliers to ensure timely delivery of materials.
• Ability to maintain attention to detail and ensure accuracy in all visual communications.
• Ability to adapt to changing priorities and manage special projects as assigned.

Working Conditions:

• Office setting with occasional attendance at public meetings, including evenings.