Retail & Event Marketing Manager - The Netherlands

Intelligently Moving Your World

XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.

Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.

Why should you be part of our success story?

XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.

About XPeng and the expansion in Belgium and Luxemburg

XPENG is a young technology company building smart electric vehicles and shaping the future of AI mobility. We started with a small team and big ideas, and we still keep that explorer mindset today. We move fast, we challenge convention, and we turn ambitious technology into real world customer experience. Because our Belux business is growing strongly, we are expanding our activities. If you want a role where you can build, learn, and have a visible impact, you will feel at home here.

Job Title：Retail & Event Marketing Manager - The Netherlands

Role Overview

The Retail & Event Marketing Manager will operate as a key member of XPeng’s National Sales Company (NSC) in The Netherlands, working closely with the local agent to execute retail marketing initiatives and high-quality events across the country. This role is hands-on and operational, ensuring brand consistency, strong agent collaboration, and flawless execution of retail activations and experiential events in an agent-based sales structure.

Key Responsibilities

Manage targeted model and brand campaigns

• Implement model & new product launch tactics in The Netherlands
• Coordinate retail marketing activities across XPeng showrooms and agent-operated locations in the country.
• Act as the key marketing contact for the local agent, supporting them with campaign execution, in-store activations, and POS materials.
• Ensure consistent implementation of XPeng brand guidelines across all retail environments.
• Support agents in local marketing initiatives while aligning with XPENG strategy and objectives.
• Monitor marketing performance and gather insights from agents and sales teams.

Event Planning & Execution

• Identify, propose, and support national marketing opportunities and large-scale events that strengthen XPeng’s brand presence and business objectives in the market.
• Plan, coordinate, and execute marketing events including vehicle launches, test-drive events, roadshows, guerilla activations, and partner events.
• Manage end-to-end event logistics: venues, suppliers, agencies, staffing, materials, timelines, and budgets.
• Represent XPeng on-site during events, ensuring premium brand presentation and smooth execution.
• Coordinate with local agents to drive event attendance, lead generation, and follow-up.

Cross-Functional Collaboration between NSC and agents

• Work closely with Benelux marketing colleagues, sales, and operations teams to align local execution with regional and global campaigns.
• Support rollout of centrally developed campaigns within an agent structure.
• Secure brand and product information towards the retail agent (dealers)
• Assist in localization of marketing and campaign assets.
• Track KPIs for all marketing activities and contribute to post-activity reporting and insights.

Customer Engagement & Market Feedback

• Engage directly with customers and prospects at retail locations and events.
• Collect qualitative feedback and market insights to support continuous improvement of customer experience and activations.
• Evaluate event and partnership opportunities (automotive, lifestyle, technology, sustainability, and mobility-focused) aligned with XPeng’s positioning.

What We’re Looking For

Required Skills & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in retail marketing, event coordination, or brand activation.
• Dutch speaking and understanding is important ; strong professional proficiency in English is required.
• Experience working with dealer groups, tech- or startup/scale up teams is a big plus.
• Strong organizational and project management skills, with attention to detail.
• Proactive, adaptable, and comfortable working in a fast-growing, entrepreneurial environment.
• Willingness to travel frequently across the country.
• Valid driver’s licence.

Preferred Qualifications

• Experience in automotive, EV, technology, or premium consumer brands.
• Familiarity with CRM systems, event management tools, and performance reporting.
• Passion for technology, AI, electric mobility and experiential marketing.

What We Offer

• A key role within XPeng’s Benelux team in a high-growth European market.
• Exposure to international teams and regional projects.
• Competitive salary and benefits package.
• The opportunity to shape XPeng’s retail and brand presence across The Netherlands.

Next steps:

To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further.

As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Certificate of Good Conduct (VOG) or, in cases where a VOG cannot be obtained in the Netherlands, a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.

We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.

Our Commitment to Diversity and Inclusion:

At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.