Director of Sales and Marketing

Presbyterian Villages of Michigan, a faith-based, premier nonprofit organization providing senior living and services in Michigan, has a great opportunity to join our team as the Director of Sales and Marketing, Southfield Michigan. We invite you to help us create new possibilities for quality living for the seniors we serve.

To expedite your interest and to view the full job description, please visit to complete an application, including compensation expectations.

The Director of Sales & Marketing leads PVM’s enterprise-wide sales, occupancy, branding, and digital marketing strategy. This role drives revenue growth, maximizes occupancy across all Villages, and advances PVM’s brand through robust digital engagement, generative AI–enhanced marketing, data-driven decision-making, and strong cross-functional leadership.

The Director partners with Operations, IT, Facilities Advancement, and Village leadership to ensure cohesive execution of performance marketing, lead generation, conversion optimization, and market expansion efforts. This is a strategic and highly visible leadership position focused on innovation, analytics, and the future of senior living consumer engagement.

The ideal candidate will have a Bachelor’s degree in marketing, Communications, Business, or related field required; Master’s preferred. Minimum of 7 years experience in senior living, healthcare, hospitality, or multi-site sales/marketing leadership. Supervisory experience leading teams. Strategy development and management. Knowledge of structuring sales quota goals and revenue expectations. Experience in planning marketing strategies and advertising. Proven success leading digital marketing programs and occupancy growth initiatives. Experience with CRM systems (Sherpa, WelcomeHome, Enquire, Salesforce, etc.) Demonstrated use of generative AI and marketing automation platforms

Computer Skills:

• Must have high level of PC literacy particularly in general file manipulation Microsoft suite of productivity products. Experience with Customer Relationship Management (CRM) platforms which centralizes lead and prospect data such as Sherpa CRM, WelcomeHome, Enquire Solutions, Advantage Anywhere.
• High proficiency with: CRM systems, Marketing automation tools, Generative AI platforms (ChatGPT, Claude, Adobe Firefly, etc.), Google Analytics GA4, SEO/SEM tools, Social media management platforms, Microsoft 365 and data visualization tools (PowerBI, Tableau)

Certificates & Licenses:

• Valid Driver’s License & Reliable transportation.
• Ability to work flexibly, including occasional evenings/weekends for events.

Other Requirements:

• Knowledge of structuring sales quota goals and revenue expectations. Experience in planning marketing strategies and advertising campaigns.

To expedite your interest and to view the full job description, please visit to complete an application, including compensation expectations.

Presbyterian Villages of Michigan (PVM) will be celebrating its 80th Anniversary in 2025 and has long been recognized as a premier provider of senior living and services. A nonprofit, faith-based organization and recognized leader in the aging field, PVM has many locations, which include independent living, assisted living, skilled nursing, memory care, and stay and play services, throughout Michigan’s Lower Peninsula. Recognized as an innovative leader, PVM was an early adopter of home and community based services. The organization’s goal has always been to deliver an environment that transforms senior living and services, while enhancing the communities it serves. PVM is also a leader in helping enrich the lives of those who prefer to remain in their own homes through a variety of home and community based services. PVM is a co-sponsor of two regional Programs of All-Inclusive Care for the Elderly (PACE), one in Southeast Michigan and the second in Central Michigan. Combined, these programs serve an additional 1,000 individuals through coordinated care resources that address their medical, social, and physical needs. In many senior living locations, service coordinators are available to assist residents with accessing services and planning assistance.