Vice President of Commercial Growth

Vice President of Commercial Growth

Location: West Michigan (Hybrid)
Reports To: Chief Executive Officer
Department: Executive Leadership Team
Classification: Full-Time, Exempt

Position Summary

At Employment Group, our strength lies in how effectively we design and deliver strategic workforce solutions that build and sustain exceptional teams for our clients. We continue to set the standard for excellence in our industry, and our next stage of growth requires a Vice President of Commercial Growth to lead our go-to-market engine with precision, creativity, and purpose.

This role is not for someone content to follow a playbook, it’s for the leader who can write it. The Vice President will architect and execute Employment Group’s integrated sales and marketing strategy to accelerate client acquisition, strengthen customer relationships, and drive sustainable revenue growth.

The ideal candidate brings commercial acuity, leadership experience, and a deep sense of accountability. They move fluidly between strategic altitude and operational execution, bringing structure where it is needed, challenging assumptions with insight, and inspiring teams to outperform expectations.

This executive will unify Sales, Marketing, and Sales Development under one commercial system; one that is disciplined, data-informed, and capable of delivering measurable growth. They will build a high-performance culture, ensure marketing operates as a true revenue function, and drive cross-functional alignment that turns opportunity into predictable success.

Key Responsibilities

1. Strategy and Revenue Growth

• Own the full revenue plan — forecast, model, and deliver growth targets in partnership with Finance.
• Build visibility into the sales pipeline, conversion rates, and capacity across teams and regions.
• Define ideal customer profiles, competitive market value propositions, and go-to-market playbooks that make success repeatable.
• Align brand, demand, and sales behind one growth story — every initiative must connect to measurable business outcomes.
• Run regular growth reviews and quarterly business sessions with the CEO and leadership team.

2. Sales Leadership

• Review existing sales and marketing talent, and scale a modern, metrics-driven B2B organization focused on consultative, insight-based selling.
• Design sales architecture — roles, territories, compensation, and enablement — that supports both accountability and growth.
• Implement a structured, data-driven sales process (e.g., MEDDICC, Challenger) with clear stages and exit criteria.
• Lead disciplined operating rhythms: daily standups, weekly forecasts, and monthly pipeline reviews.
• Partner with Marketing to ensure CRM data accuracy and forecasting precision.
• Strengthen account management and expansion strategies in collaboration with Client Success and Operations.
• Foster a high-performance culture built on coaching, collaboration, and recognition.

3. Marketing Leadership (Upstream and Downstream)

Upstream Marketing (Strategic):

• Review and refine market positioning, category differentiation, and brand narrative that clearly communicate our unique value.
• Conduct market and customer insight work to guide product positioning and commercial strategy.
• Shape messaging frameworks and thought leadership that elevate the brand and attract both customers and talent.

Downstream Marketing (Executional):

• Turn marketing into a growth engine measured by contribution to pipeline and revenue — not just awareness.
• Drive demand generation through integrated inbound, outbound, account-based, and event marketing campaigns.
• Optimize digital channels using SEO, paid media, content syndication, and intent data to increase lead volume and quality.
• Align marketing, sales, and sales development around shared funnel metrics and handoff SLAs.
• Build a marketing operations foundation for attribution, lead scoring, automation, and campaign ROI.
• Encourage a test-and-learn culture — experiment, measure, and double down on what works.

4. Sales Development

• Build and lead the SDR function from the ground up — from hiring and onboarding to performance and progression.
• Use data and buyer intent signals to focus outreach and personalize engagement.
• Track productivity and conversion metrics daily; optimize the meeting-to-opportunity ratio.
• Ensure SDRs operate in close alignment with Sales and Marketing for feedback and improvement.

5. Revenue Operations and Data

• Build a strong RevOps foundation that connects data, systems, and process across the funnel.
• Manage the full commercial technology stack (CRM, marketing automation, BI, attribution, and engagement tools).
• Ensure data discipline, consistency, and transparency across teams.
• Translate analytics into insights that improve territory coverage, conversion, and retention.
• Uphold compliance with GDPR, CCPA, and ethical data standards.

What You’ll Bring

• Relevant years of experience leading B2B sales and marketing teams in high-growth or complex enterprise environments.
• Proven success designing and scaling integrated sales and marketing systems that deliver measurable results.
• Strong command of both upstream (strategy, positioning, brand) and downstream (campaigns, demand generation) marketing.
• Deep data fluency — ability to use metrics to guide decisions, coaching, and resource allocation.
• Demonstrated ability to craft and present solutions, and negotiate pricing to win deals with clients
• A passion for developing people, simplifying complexity, and creating alignment across functions.
• Experience with CRM, marketing automation, and modern revenue intelligence tools.

Why Join Us

This is a chance to build a world-class commercial engine from strategy to execution — one that connects insight, creativity, and accountability in equal measure. You’ll work directly with senior leadership to shape the company’s growth trajectory and make a lasting impact.