Marketing generalist

Job Description

Job Title: Marketing Generalist

FLSA Status: Exempt

Portfolio or samples of social media and design work

Grade: Grade 9 - $48,627 - $58,352.40

Department: Marketing

Reports to: Executive Director of Marketing & Strategic Communications

Job Summary

The Marketing Generalist plays a key role in advancing the image, visibility, and engagement of Gillette College, with a primary focus on creating and managing social media content, marketing the athletic department, and campus design projects. This position will develop and distribute engaging digital content, support the promotion of Pronghorn Athletics, and contribute to the college’s broader marketing initiatives. The successful candidate will be a strong team player who can contribute creative ideas while aligning with institutional goals and brand standards.

Essential Functions (Employees of the District must be able to perform, with or without reasonable accommodations, the essential functions of the position as detailed in this section.)

• Create, schedule, and manage engaging content across Gillette College’s social media platforms (Facebook, Instagram, LinkedIn)
• Partner with the Athletic Department to promote events, athletes, teams, and game-day content.
• Capture photo and video content at athletic and campus events.
• Design digital and print marketing materials using Canva and Adobe Creative Cloud.
• Maintain and update the Gillette College and Gillette College Athletics websites.
• Monitor analytics and trends to guide content strategies.
• Support digital campaigns, email marketing, and campus communications.
• Assist with general marketing duties and projects as assigned.

Minimum Qualifications (Employees of the District are required to possess a minimum proficiency level of English, both written and spoken, that will enable them to communicate safely, effectively, and efficiently with students, co-workers, and the public.)

• Bachelor’s degree in marketing, communications, graphic design, or related field.
• Proficiency in social media management (Facebook, Instagram, LinkedIn, etc.).
• Expertise in Canva for content creation and campus collaboration designs.
• 3-5 years of experience with Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere Pro).
• Strong written communication and visual storytelling skills.
• Ability to work evenings and weekends for events.

Preferred Qualifications

· Photography and/or videography experience.

· Familiarity with WordPress and PrestoSports CMS platforms.

· 2-4 years of experience in marketing in higher education

Competencies for Successful Performance

Knowledge of:

· Office procedures, methods, and computer equipment and programs.

· Adobe Creative Cloud Suite, Canva, Microsoft Programs

· Professional-grade camera equipment

· Content Management Systems

· Work safety principles and practices.

Ability to:

· Understand and follow safety procedures.

· Organize work tasks and work independently.

· Ability to work evenings and weekends for events.

· Be a strong team player who can contribute creative ideas while aligning with institutional goals and brand standards.

Skill in:

· Performing various duties, frequently changing from one task to another.

· Interpersonal skills are necessary to develop and maintain appropriate and effective relationships in the workplace.

Supervisory and Management Responsibility

· None

Physical Demands (The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.)

· Prolonged periods of sitting or standing at a desk.

· Short periods spent outdoors due to traveling between campus structures in various weather conditions.

· May be required to lift objects in excess of 50 lbs.

· Travel may be required for work-related activities.

How To Apply:

· Please apply at

• Upload samples of or link to portfolio of social media and design work along with current resume.

· Send questions to [email protected].

Equal Opportunity and Affirmative Action Employer

Gillette Community College District is an equal opportunity institution and as such, does not discriminate on the basis of race, sex, color, national origin, religion, age, veteran status, political affiliation, disability, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law in admission or access to or treatment or employment in its educational programs or activities. Direct inquiries or complaints to Shantel Moore, Human Resources Director, 300 W Sinclair Drive, Gillette, WY 82718, or [email protected], or the U.S. Department of Education, Office for Civil Rights, 1244 Speer Blvd., Ste. 310, Denver, CO 80204-3582, 303-844-5695 or TDD 303-844-3417.

Job Type: Full-time

Pay: $48,627.00 - $58,352.40 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person