Social Media Coordinator

Social Media Coordinator Role Description

Location: Detroit, MI

About Detroit City FC

Detroit City FC (DCFC) is a progressive, community-driven professional soccer club that embodies the spirit of Detroit’s resilience and pride. Known for its passionate supporter base and commitment to inclusivity, DCFC has become a symbol of innovation and connection, fostering meaningful relationships with fans, businesses, and the local community. As a member of the United Soccer League, DCFC is dedicated to excellence both on and off the pitch.

With an eye towards future growth, DCFC is preparing for a transformative milestone: the opening of a new stadium, AlumniFi Field, in 2027. To that end, club pillars include a passion for winning matches, promoting the sport of soccer, fostering a diverse and inclusive environment, authentic storytelling, and making our city a safer and more equitable place to live.

Position Purpose

The Social Media Manager plays a pivotal role in our marketing operations, partnering with team staff to amplify and elevate the club's online presence and voice.

The Social Media Manager leads Detroit City FC’s social media presence by developing and executing creative content strategies across multiple platforms. This role requires fluency in English and a basic level of Spanish competency, as well as outstanding writing skills, creative instincts, and the ability to manage a comprehensive content calendar. The ideal candidate is passionate about sports and social media and thrives in fast-paced environments.

Key Responsibilities

• Execute and optimize a social content strategy across club platforms, including Instagram, TikTok, Facebook, YouTube, LinkedIn, Blue Sky, Twitter, and other emerging platforms.
• Develop and implement social campaigns focused on growth.
• Identify creative ways to increase support for ticket sales.
• Conceptualize, create, curate, and publish engaging content reflecting the club’s distinct voice and branding.
• Provide real-time and scheduled coverage for matches, trainings, events, and community activations.
• Maintain and update a consistent social content calendar.
• Collaborate with Communications and Marketing teams to amplify team announcements, ticket sales, merchandise launches, and other initiatives.
• Engage with fans through comments, DMs, and direct interactions, especially on match days.
• Support paid campaigns and cross-promotions for club announcements and merchandising.
• Track, analyze, and report on social media performance metrics and digital engagement improvements.
• Write clear, sharp, entertaining, and on-brand copy in both English and Spanish.
• Collaborate cross-functionally with partnership marketing to plan and post sponsor content series, manage sponsor/partner shot lists, and create partner content campaigns.

Match Day And Travel Responsibilities

• Attend all home matches and provide full coverage via social channels.
• Travel to away matches as required.
• Cover trainings, events, and community activations.

Qualifications And Experience

• 2 years of experience in social media specialization (preferably sports-affiliated).
• Bilingual proficiency in English and Spanish (written and verbal).
• Demonstrated portfolio showcasing creative campaigns, short-form video content, and writing skills.
• Proficiency with Adobe Creative Suite (Photoshop, Premiere)
• Video creation and editing skills, especially for TikTok, Instagram Reels, and YouTube Shorts.
• Excellent writing, editing, and communication skills.
• Ability to work flexible schedules, including evenings, weekends, and match days.
• Passion for storytelling, creativity, sports culture, and soccer specifically.
• Knowledge of emerging social media platforms, analytics, and best practices.
• Ability to work well in fast-paced, collaborative environments.
• Legally authorized to work in the United States.

Compensation And Benefits

• Competitive salary aligned with experience.
• Comprehensive benefits including health, and soon, retirement.
• Professional growth opportunities within a fast-evolving soccer club on the cusp of significant expansion.

Supervisory Responsibility

This position does not have direct supervisory responsibilities.

Work Environment

This job operates in an office environment. This role routinely uses standard office equipment, including computers, phones, photocopiers, filing cabinets, and fax machines.

Physical Demands

The physical demands described here are representative of those that must be met by

an employee to successfully perform the essential functions of this job. While performing

the duties of this job, the employee is regularly required to exchange ideas and information. Social Media Coordinator is a somewhat sedentary role; however, some filing is required. The position requires the ability to lift files, open filing cabinets, and bend or stand on a stool as necessary.

Other Duties

Please note that this job description is not intended to be a comprehensive listing of all activities, duties, or responsibilities required of the employee for this job. Duties, obligations, and activities are subject to change at any time, with or without notice.

Detroit City Football Club LLC is an equal opportunity employer that abides by all Federal, State, and local employment laws.