Social Media Specialist Grand Rapids MI

Applied Innovation is seeking a highly organized, creative, and adaptable Social Media Specialist to join our dynamic Marketing team. This role will be responsible for leading Applied Innovation’s day-to-day social media presence and overseeing the development, scheduling, and performance of content across our social platforms.

The ideal candidate combines strategic thinking with hands-on content creation, bringing experience in social media storytelling, light graphic design, and short-form video production. This individual will collaborate closely with the Product Marketing, Digital Strategy, and Corporate Communications teams to create engaging content that strengthens Applied Innovation’s brand, showcases our people and solutions, and drives audience engagement.

Duties and Responsibilities:

• Maintain and manage a blog and social media content calendar in collaboration with Product Marketing Specialists, Digital Strategists, and Corporate Communications & Events teams.
• Help plan and execute campaign-based social media initiatives tied to product launches, company announcements, events, and thought leadership content across Applied Innovation’s social platforms (LinkedIn, Instagram, Facebook, YouTube, and others as appropriate).
• Identify opportunities to highlight Applied Innovation’s culture, people, partnerships, and customer success stories across social channels.
• Ensure social media efforts align with broader marketing campaigns and brand messaging.
• Develop short-form video content, graphics, and visual storytelling elements to increase engagement and reach.
• Utilize tools such as Adobe Express, Canva, CapCut, or similar platforms to create and edit social media graphics and video assets.
• Collaborate with internal teams to source ideas, capture content, and turn company activity into compelling social posts.
• Track social media performance metrics on a monthly basis, generating reports to assess effectiveness and adjust strategies as needed.
• Stay informed on evolving social media trends, tools, and best practices to continually improve Applied Innovation’s digital presence.
• Monitor comments, messages, and engagement to help foster positive interactions with our audience.
• Assist with tactical website & digital management (website updates, publishing blogs, etc.)
• Aid with the tactical rollout of email marketing campaigns
• Other duties as assigned

Minimum Qualifications:
To perform this position successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

• Demonstrated experience managing or contributing to brand social media channels.
• Proficiency creating social media graphics using Adobe Express, Canva, or similar design tools.
• Experience editing short-form video content using CapCut or equivalent platforms.
• Strong verbal and written communication skills, with the ability to collaborate with cross-functional teams and maintain a professional brand voice on social media.
• Highly organized with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.

Education/License/Experience Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Valid Driver’s license with a good driving record (no DUI’s in the past 5 years).
• 2–5 years of experience in marketing, social media management, or digital content creation preferred.
• Familiarity with social media analytics tools and scheduling platforms such as Hubspot.
• Experience working with culture-driven social media content

Why Applied Innovation?
We offer a comprehensive benefits package, including:

• Medical, dental, and life insurance.
• Short-term disability.
• Paid vacation and holidays.
• 401(k) retirement plan with company match program.
• Onsite fitness center.
• Opportunities for professional growth and advancement.

Join a team that values innovation, service, and a collaborative culture. We look forward to learning more about how you can contribute to our success.