Sales Associate - Automotive Aftermarket Parts

Sales Associate  

Reports to: Sales Support Supervisor

Position Summary:

The Sales Associate is responsible for delivering an excellent customer experience while supporting sales operations through accurate data entry and order management. This role processes customer orders, ensures timely follow-up, and provides essential sales support to the team. The Sales Associate works cross functionally across the organization to provide customers with industry leading customer experience.

Supervisory Responsibilities:

The position has no supervisory responsibilities.

Key Responsibilities:

• Communicate and interact daily with customers.


• Perform data entry of customer orders.


• Record customer interactions.


• Record customer issues and discrepancies.


• Work with customers to solve order issues as they arise.


• Participate in seminars and other training as required.


• Assist in the establishment and maintenance of Standard Operating Procedures.


• May attend industry events (Company Events, Trade Shows, and Motorsports Events) as a strong brand representative.


• Work in team environment.


• Promote and maintain a clean and safe work environment by complying with procedures, policies, training, and regulations.


• Ensure established policies and procedures are followed.


• Participate in continuous improvement project team activities.


• Other duties as assigned.

Education/Experience/Qualifications:

• High School Diploma or GED, required .


• Significant and detailed product knowledge of performance aftermarket automotive parts, required.


• Significant hands-on experience working on automotive/mechanical projects, required.


• 1-3 years of relevant experience, preferred.


• Experience with SxE and IRMS, preferred.

Skills & Abilities:

• Must be Sales growth motivated to increase sales and maintain established margins.


• Must be motivated to exceed expectations for excellent customer satisfaction.


• Proficient with Microsoft Office Suite and other job-related equipment and software.


• Ability to communicate effectively (clear and concise) through writing, speaking, active listening, and presentation. Excellent verbal and written communication skills.


• Ability to approach conflicts with vendors, customers, and colleagues in a constructive manner.


• Ability to read, analyze, and interpret data.


• Strong quantitative and analytical skills.


• Excellent organization skills and detail-oriented with exceptional critical thinking, multi-tasking, and problem-solving abilities.


• Excellent time management.


• Ability to work both independently, within a team, and cross-functionally with other departments/stakeholders.


• Ability to work with minimum supervision/guidance and must be self-directed.


• Excellent problem-solving skills and sound judgment.


• Ability to develop and foster business relationships.


• Willing to participate in Company designated training.


• Must have knowledge of and comply with the policies and procedures contained in the company handbook.


• Must be able to maintain confidentiality.


• Must be able to practice safe work habits.

Physical Demands:

This is an office type position that requires sitting, standing, walking, stooping, kneeling, and use of hands. This position requires the operation of basic office equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment:

Each coworker is accountable for their actions and is required to exercise good judgment in everything they do on behalf of Lane Automotive. Part of that responsibility includes understanding and living up to company values, standards, and policies, specifically our code of ethics and business conduct. Additionally, every coworker has the responsibility to ask questions when they are unsure of what those values, standards, and policies require and to act if they believe someone else is not acting consistently with those values, standards, and policies. 

The information in this job description is intended to convey the key responsibilities and requirements. It is not an exhaustive list of the skills, efforts, duties, responsibilities, or working conditions associated with the opportunity. Responsibilities are subject to change. 

At Lane Automotive, we recognize our ultimate success depends on our talented and dedicated workforce. We value the contribution each Team Member makes to our Vision “To deliver the best customer experience in every market we serve.” We expect Team Members to practice values in all decisions and lead the values by action and example.

Lane Automotive Values:

Integrity: Be genuine, always do what’s right even when no one is looking

Passion: A strong feeling of excitement

Innovation: Never satisfied with the status quo

Respect: Consideration for everyone, in everything we do

Accountability: Take ownership

Lane Automotive welcomes diversity. As an equal opportunity employer, all qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability, or protected veteran status.