Amazon Advertising Lead

Position: Amazon Advertising Lead
Location: Ypsilanti, MI - Hybrid
Schedule: Full-time, Exempt
Compensation: $85,000-110,000 per year

Benefits & Perks: Paid time off, paid holidays, monthly health stipend

NOTE: A short (1-3 min) video upload is required for your application to be considered. Details below.

Overview

Ballard House is a founder-led agency that partners with established brands to scale Amazon operations using our in-house logistics, content creation and advertising infrastructure. Founded in 2017, we began as an Amazon reseller and evolved into our current brand partnership model in 2023, bringing operational excellence to a select portfolio of eight and nine-figure brands.

We’re hiring an Amazon Advertising Lead to own paid advertising strategy and execution for our managed brands on Amazon. This role is responsible for driving profitable growth through Amazon PPC and AMC across our portfolio. You’ll work with leadership to build the playbooks, lead day to day execution for our ads specialists, and get to put your strategic fingerprint on a key area of the business.

This role will be accountable for execution on partner priorities such as driving sales velocity, organic keyword rankings, and maintaining target return on ad spend (ROAS). Brand priorities will come from Brand Managers, which you will translate into clear advertising frameworks, execution standards, and measurable outcomes.

This is not a specialist role, nor a hands off director seat. You will be in the weeds on campaign management many weeks, helping build and refine SOPs others, and consulting with leadership on strategic initiatives or supporting brand managers on client calls periodically.

What You’ll Own :

• Own and evolve Amazon advertising strategy across PPC, AMC, and other paid channels
• Partner with Brand Managers to align advertising strategy with brand-specific growth objectives
• Lead, train, and mentor a team of Advertising Specialists executing day-to-day campaign management
• Build, document, and enforce scalable advertising processes and best practices
• Analyze performance data to identify opportunities, risks, and optimization strategies
• Collaborate with creative and brand teams to develop effective ad creatives and landing pages
• Oversee A/B testing of ad creatives, targeting, and bidding approaches
• Stay ahead of Amazon platform changes, algorithm updates, and industry trends
• Ensure advertising efforts drive platform sales, improve organic keyword rankings, and maximize ROAS
• Contribute to the growth and systemization at a thriving Michigan-based ecom team

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (or equivalent experience)
• 3+ years of experience managing Amazon paid advertising, including PPC and DSP
• Demonstrated success managing $500k+/yr in Amazon ad budgets with strong ROAS performance
• Deep understanding of Amazon advertising fundamentals: keyword research, bid optimization, audience targeting, and funnel strategy
• Strong analytical skills with the ability to translate complex data into actionable insights
• Hands-on experience with Amazon Advertising Console and using tools such as bulk files, DataDive, Google Analytics, or similar
• Experience leading, training, or mentoring junior team members

Nice-to-Haves (or Willing to Learn):

• Experience with Amazon Marketing Cloud (AMC)
• Familiarity with external traffic strategies that drive traffic to Amazon listings
• Experience building internal playbooks, SOPs, or scalable team processes
• Exposure to EOS (Entrepreneurial Operating System) principles
• Experience collaborating closely with creative teams on ad creative testing

This role is for you if:

• You enjoy building systems, processes, and playbooks, not just hitting campaign KPIs
• You are both strategic and hands-on, comfortable zooming between big-picture planning and execution details
• You think getting to run ads across a diverse portfolio of brands and categories sounds like your version of a candy-store
• You love getting to make a measurable impact on an org, not just be a butt in a seat
• You like mentoring and developing people and take pride in helping build strong teams
• You are both curious and data-driven: you think testing and learning is fun
• You wouldn’t trade your reputation for a short-term win
• You agree that watching an ads engine scale profitably is one of life’s greatest joys

Probably not the right fit if you:

• Prefer working independently and do not enjoy cross functional work
• Are only interested in execution and not in strategy or system-building
• Prefer a role focused on a single brand or narrow set of campaigns
• Think learning AI is ‘not your thing’
• Want to work from a beach or rarely ‘meet’ your coworkers
• Feel like giving or receiving process-oriented feedback is painful or unkind

Benefits

We invest in people who move the business forward. We offer competitive compensation and a high-trust, high-performance environment where operators can thrive. Perks include:

• Paid time off and paid holidays
• No bureaucracy or layers of management—just clear goals and real ownership
• Work with founders and leadership
• Tools and training to help you grow in ecommerce
• A team that moves fast, wins together, and doesn’t tolerate drama

Company Core Values

These aren’t poster values. We use them to make decisions, hire and move fast. If they match how you operate, you’ll fit right in.

Unimpeachable Character : Be someone others are always proud to associate with, personally and professionally

Open and Honest : Feedback is our fuel to grow

Play to Win: Define what it takes to win, then do it

Always Moving Forward : We choose relentless positivity

How to apply:

Please submit your resume and a 1–3 minute video answering the following. We don’t care about polish—we care about clarity, energy, and how you think.

1. Why are you interested in this position?
2. What are your strengths?
3. What’s something small you’ve learned recently that made a real difference?

Submit your video via this Google Form:

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Ballard House provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.