Director/Senior Director, Consumer Marketing

The Director/Senior Director, Consumer Marketing will

• shape an insights-driven Consumer marketing strategy and creative campaign that drives Consumer behavior change and Viaskin Peanut market performance
• ensure consistent, on-strategy Viaskin Peanut brand messages are delivered to Consumers
• build an end-to-end Viaskin Peanut family support ecosystem to optimize the patient experience
• translate insights into brand, digital communications, product and commercial strategies to drive actions across teams
• manage two direct reports who will drive omnichannel tactical planning and execution to optimize Consumer engagement
• partner cross-functionally, and with external partners, to drive successful launch uptake with Consumers
• lead post-launch refinement of Consumer strategy and messaging based on customer insights, analytics, and new clinical data
• Optimize digital touchpoints (website, automation tools) to increase traffic flow
• Leverage analytics to monitor performance and improve ROI

Location : in Warren NJ office - 3 days a week onsite

The ideal candidate will have

• Recent launch expertise in high-performing consumer-driven brands; pediatric and/or food allergy launch experience is a plus
• Previous pharma or biotech experience essential
• Significant experience leading marketing initiatives and driving brand performance
• Strategic thinker with ability to direct tactical execution
• Demonstrated experience in utilizing data, insights, and analytics to optimize marketing performance and achieve brand/corporate objectives

• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams including Medical Affairs, Sales, Managed Markets, Regulatory, Legal and Compliance

Behavioral skills :

• Curiosity: Keep on exploring uncharted territories. Always ask “why?” and more importantly “why not?”,
• Courage: Take smart risks, mentor each other to always do better & be accountable for our choices, our opinions, and our actions,
• Collaboration: Teamwork and spirit. Support each other and be equally involved in the achievement of our common goals,
• Credibility: Be transparent, follow through and build trust. Educate ourselves about our unique technology.

Compensation range for this role $$ 195-210K - 25% bonus - Vac days 15