Director of Digital and Onsite Retail

Women At Risk, International (WAR, Int’l) is seeking a Director of Digital and Onsite Retail to drive sales that directly sustain the beautiful, life-restoring work of empowering at-risk and wounded individuals. With digital engagement as the central engine for growth, this role focuses on scaling online sales, optimizing digital platforms, and using storytelling to convert customer engagement into life-changing impact. WAR, Int’l’s retail outlets exists to rescue, restore, and empower individuals by bringing their handcrafted products to market. Working closely with the President and Founder, the Director of Digital and Onsite Retail will lead strategy and execution across digital sales, platform optimization, marketing, and customer experience. The Grand Rapids boutique serves as a vital research and development lab, testing products and trends to inform scalable e-commerce strategies. This is not traditional retail. This is redemptive commerce at scale.

A great match for this position would be:

• A strategic retailer with a cause-driven heart: Proven success in digital marketing, product sales, and marketing leadership, ideally in a mission-driven or social enterprise environment
• An innovative systems builder with operational excellence: Able to build systems and scale operations while also dreaming up fresh ideas to connect customers with powerful stories
• A data-informed storyteller who understands analytics and emotion: Skilled in analytics and digital strategy, yet passionate about using every platform to tell the story of the women behind the products
• A curious and teachable learner who honors what has come before: Eager to learn the complexity of the organization, build trust over time, and partner humbly with the founder to propose change
• A purpose-driven professional who sees this role as a calling, not just a job: Motivated by mission more than money, ready to preservere through spiritual warfare and organizational complexity for the sake of freedom

Key Responsibilities

The Director of Digital and Onsite Retail is responsible for leading all retail functions with an eye toward retail growth, innovation, and mission alignment. With digital sales as the primary driver of revenue, this role will lead strategy and execution across digital platforms while using in-person retail as a testing ground for scalable solutions. From digital storefronts to boutique floors, the Director will bring vision, drive sales, and invest their heart into this mission.

• Drive measurable growth across all retail sales channels, with a primary focus on e-commerce, by attracting new customers and deepening engagement with current ones
• Develop and execute customer acquisition, retention, and conversion strategies grounded in analytics, platform optimization, and data-informed storytelling
• Oversee the full product lifecycle, from vendor partnerships and inventory planning to pricing and promotion, with an initial focus on moving existing inventory and later identifying future bestsellers
• Position the Grand Rapids boutique and live events as R&D labs to test products, spot trends, and inform scalable digital strategy
• Lead staff and systems to increase revenue, expand brand reach, and foster loyal customers who shop with purpose and advocate with influence

Key Qualifications

• Digital Strategy Acumen: Demonstrated success in online retail, including platform management, analytics, SEO, and customer acquisition strategies
• Online Retail and Product Experience: 7–10 years in e-commerce, retail merchandising, and/or product leadership, with a proven track record of increasing online sales
• Marketing and Sales Expertise: Experience leading or collaborating with marketing and communications teams to drive conversion and tell a compelling brand story
• Nonprofit or Mission-Driven Context: Prior experience in a faith-based nonprofit or social enterprise environment preferred, with deep alignment to the mission of serving vulnerable women
• Rooted in Faith and Aligned with the Mission: A practicing faith that shapes your leadership, character, and decision-making, and aligns with the mission and values of Women At Risk, International
• Teachable and Culturally Sensitive: Demonstrates respect for all people and maintains a politically neutral posture in alignment with WAR’s mission