Creative Director

Company description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

We're looking for a Creative Director (Copywriter) to lead concept and craft for a high-output Digital Advertising Creative team *, * focused on paid media, social-first, and full-funnel performance campaigns. This role blends critical thinking with hands-on writing, guiding teams to create data-informed creative that performs across channels while elevating brand storytelling within the automotive space.

You'll partner closely with media, strategy, production, and client teams to translate business goals and audience insights into breakthrough ideas - all while ensuring work is optimized for modern digital platforms.

Responsibilities

Responsibilities:

• Lead and inspire a multidisciplinary creative team, with a primary focus on concept, messaging, and storytelling, to deliver exceptional work across paid social, digital campaigns, email, web, and brand platforms.

• Own the creative development process from brief to execution, shaping platform-first ideas and copy systems for digital paid media, including paid social and video.

• Partner closely with media and strategy teams to develop data-informed messaging and creative concepts that align with audience insights and drive performance across channels.

• Build strong, trusted relationships with clients, leading creative discussions that connect brand storytelling to performance goals, optimization insights, and campaign outcomes.

• Translate brand and marketing objectives into innovative creative concepts, ensuring consistency across all touchpoints.

• Develop and implement scalable content and copy strategies for digital platforms including Meta, TikTok, Pinterest, Reddit, and emerging channels.

• Mentor and develop junior and mid-level writers, setting a high bar for conceptual thinking, writing craft, clarity, and execution across all deliverables.

• Ensure all creative work adheres to brand voice guidelines and messaging frameworks, while pushing for innovation and freshness in language and ideas.

• Maintain accountability for creative quality by ensuring outputs meet brand standards, platform procedures, and performance targets.

• Stay current on platform updates, digital trends, consumer behavior, and technologies to keep creative at the forefront of innovation.

Qualifications

Qualifications:

• 10+ years of experience in a creative leadership role within an agency or brand environment, with a focus on digital advertising, paid media, and social-first content.

• Proven portfolio showcasing concept development across video, social platforms, native ads, and digital campaigns.

• Deep understanding of platform nuances, ad specs, and creative best practices for social and digital channels.

• Strong conceptual thinking and a bold creative vision, balanced with results-focused execution.

• Deep understanding of CDP and applying data to concept creation

• Demonstrated ability to lead creative teams and work cross-functionally with media, strategy, and production departments.

• Skilled in video ideation, and content adaptation for various formats and placements.

• Excellent communication and presentation skills; comfortable pitching and articulating creative ideas to collaborators and clients.

• Experience with brand building and maintaining visual and verbal identity across channels.

• Automotive Category experience strongly preferred

• Proficient in creative tools such as Adobe Creative Suite and Figma.

• Familiarity with performance marketing creative testing frameworks (e.g., A/B testing, multivariate).

• Background in directing or producing video content.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more

• Monetary assistance and support for Adoption, Surrogacy and Fertility

• Monetary assistance and support for pet adoption

• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

• Tuition Assistance

• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

• Matching Gifts programs

• Flexible working arrangements

• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $129,485.00 - $177,200.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/10/26.

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