Sr. Brand Manager, Private Label

LaSalle Network has partnered with a growing retail chain in their search for a strategic and collaborative Senior Brand Manager to lead their Private Label portfolio — overseeing a diverse range of owned brands that serve millions of shoppers every week. This is an exciting opportunity to shape how customers experience our grocery brands across categories, from pantry staples to premium offerings.
As Senior Brand Manager, you’ll drive the strategy, positioning, and growth of private label brands. You’ll oversee the full product lifecycle — from consumer insight and innovation through packaging, pricing, and in-store execution — ensuring our brands deliver exceptional value, quality, and differentiation.

The Day to Day:

• Develop and evolve the strategy for multiple owned brands across key grocery categories, defining their role, personality, and competitive positioning within the portfolio.
• Own P&L responsibility for select categories, monitoring sales, margin, and brand health metrics to guide decisions.
• Partner with sourcing, product development, and merchandising teams to identify trends, define innovation pipelines, and bring new private label products to market.
• Lead packaging design, visual identity, and brand storytelling to ensure consistent and compelling shelf presence.
• Use data from IRI, Circana, or Nielsen to uncover growth opportunities, inform pricing and promotion strategies, and track brand equity.
• Work closely with internal teams across merchandising, operations, marketing, and supply chain to ensure alignment and flawless execution.
• Recommend ways to strengthen brand perception, expand into new categories, and elevate private label performance against national brands.

What You Have:

• 7+ years of experience in brand management or marketing, ideally within grocery retail or CPG
• Demonstrated experience managing private label or owned brands
• Strong understanding of category management, consumer insights, and retail marketing
• Proficiency using I RI/Circana/Nielsen or other syndicated data to drive decisions
• Proven record of developing and launching new products from concept through commercialization
• Experience overseeing creative development, packaging, and in-store marketing
• Strong business acumen and ability to manage P&L and portfolio-level decisions
• Excellent communication, leadership, and cross-functional collaboration skills
• MBA preferred but not required

This position is a full-time, salaried role with a hybrid schedule in Grand Rapids, Michigan.

Targeted compensation for the position is $145k+ bonus and includes a large benefits package inclusive of 401k, medical, dental, vision, PTO, and more.

If this sounds like the right position for you, apply today!
-Missy Stella
Sr. Marketing Recruiter
LaSalle Network
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