CRM Targeting Production Lead
- Develop audience segments and targeting strategies that maximize engagement and reduce churn.
- Build Slate's sender reputation and lead IP warming, subscriber onboarding processes.
- Identify key customer groups and optimize personalization efforts through tailored communication.
- Lead campaign planning and execution across email, SMS and other platforms to ensure alignment with overall marketing goals and retention strategies.
- Analyze customer data, including CLV and churn metrics, to deliver actionable insights and optimize campaign performance. Generate regular reports and recommendations for continuous improvement.
- Manage and optimize the use of CRM tools, primarily Salesforce Marketing Cloud, to execute campaigns, analyze performance, and drive overall CRM strategy.
- Test and refine email send time practice to maximize engagement and ROI.
- Design and optimize customer journeys across various touchpoints, including email, SMS, and loyalty programs to increase and grow the CRM list.
- Implement win-back strategies to re-engage lapsed customers and drive reactivations.
- Establish standards and be the center of excellence for email list hygiene within Slate's Marketing organization and know best practices that support healthy inboxing, deliverability and maximum engagement.
- Develop lead generation strategies and processes, ensuring consistency across campaigns and platforms.
- Conduct thorough audience analysis to identify key demographics and enhance personalized content delivery and overall campaign effectiveness.
- Bachelor's degree from a regionally accredited institution or 6 years of relevant work experience.
- A minimum of 6 years' experience in email marketing for retail or e-commerce, with expertise in Salesforces Marketing Cloud (or equivalent CRM platform).
- Skills in segmenting audiences based on various criteria such as demographics, psychographics, and behavior.
- Strong analytical skills, with the ability to derive insights from large datasets and identify trends, behaviors, and preferences of specific audiences.
- Previous experience building triggers and journeys to drive always-on email campaigns and notifications such as Abandon Cart, Post Purchase and Welcome Series campaigns.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment.
- Exceptional attention to detail, ensuring high-quality QA and flawless campaign execution.
- Proven ability to manage multiple projects end-to-end to ensure timely and successful execution of audience targeting initiatives.
- Ability to develop innovative and tailored marketing strategies that engage specific groups effectively.
- Safety First
- Delight Customers
- One Team
- Relentless Improvement
- Fast, Frugal and Scrappy
- Respectful Collaboration
- Positive Legacy
- Slate is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.
- Slate is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
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