Market Research Manager, Vehicle Content Optimization

Description

Role Overview

The Market Research Manager, Vehicle Content Optimization is a people leader responsible for guiding advanced market research that informs vehicle contenting strategies. This position serves as a strategic partner to Vehicle Program Teams, Product Marketing, Enterprise Data Analytics, Finance, and other stakeholders. The manager leverages customer insights to recommend optimal trim-level strategies by model, ensuring decisions are data-driven and support contribution margin goals.

What You'll Do

Drive Business Impact : Use advanced market research methodologies to influence vehicle contenting decisions, optimizing trim-level strategies for profitability and simplicity. Accountable for direction and oversight of survey design, alignment with objectives, and leveraging existing research sources.

Apply Advanced Quantitative Research Tools : Proficient in scenario modeling and adaptive conjoint analysis to evaluate trade-offs and forecast outcomes, optimizing resource allocation.

Results Orientation : Deliver timely, proactive status updates and fully formed research deliverables that meet or exceed stakeholder expectations and project timelines. Execute project trade-offs within budget and connect with stakeholders through compelling storytelling and actionable insights. Continuously experiment with AI tools to drive incremental value and efficiency.

Internal Customer Focus : Anticipate stakeholder needs and partner to shape research that addresses business questions, providing value beyond data tables. Advocate for the voice of the customer and present unbiased, objective insights.

Team Leadership : Develop, coach, and motivate analysts; help define potential career paths and next steps. Deliver feedback in a timely manner (both positive and constructive), drive a performance-based culture, balance workload, and meet HR deliverables and timelines.

Collaboration & Influencing: Partner with program teams, marketing, finance, analytics, and other internal groups to embed insights into decision‑making and maximize business impact. Build strong relationships across functions, share best practices in research methodologies and storytelling, and effectively influence peers, leaders, and stakeholders.

Adaptability & Continuous Improvement : Demonstrate ownership and accountability of projects, show willingness to learn and adapt in a dynamic product development environment. Exhibit the ability to ‘read the room’ and foster continuous improvement.

Your Skills & Abilities (Required Qualifications)

Expertise in quantitative market research methodologies, especially discrete-choice and adaptive conjoint techniques; solid understanding of qualitative approaches.

Strong analytical skills, including the ability to synthesize complex data and statistical concepts into actionable business insights.

Demonstrated experience designing, executing, and analyzing market research studies that inform product, contenting, or business strategy.

Skilled at leveraging AI productivity tools in daily practice to enhance work efficiency and effectiveness.

Proven ability to influence decisions and provide customer-driven recommendations in dynamic, ambiguous environments.

Excellent communication skills—able to craft compelling presentations and written reports for diverse audiences, including senior leadership.

Effective stakeholder management and relationship-building skills; able to consult diplomatically and guide cross-functional teams.

Experience integrating research at key decision points in product development processes.

Bachelor’s degree in Marketing, Business, Economics, Data Science, or related field required; MBA, advanced degree, or equivalent work experience preferred.

7+ years of relevant experience.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

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Why Join Us

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