Business Development Consultant

LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.

OUR CULTURE

YOU BRING THE AMBITION. At Lambert by LLYC, challenges drive our audacity, teamwork leads us to success, and growth is a shared journey. Here you will find opportunities for your ambition to thrive in a global, flexible, diverse, and exciting environment.

If you want to live this experience, we want to meet you!

ABOUT THE POSITION

We are seeking a driven and detail-oriented Marketing Senior Consultant to support the Business Development team with integrated marketing initiatives that accelerate lead generation, enhance brand positioning, and drive pipeline velocity.

This role will work closely with sales leadership, subject matter experts, and the global marketing team to support content development, digital campaign execution, CRM management, proposal coordination, and analytics reporting. You’ll be a key partner in ensuring our brand and message show up consistently and powerfully across all touchpoints — from pitch decks to events to social channels.

WHAT WILL YOU DO IN YOUR DAY TO DAY?

Proposal & Sales Enablement Support

• Coordinate and manage RFP and proposal development timelines; assemble required content, bios, case studies, and creative assets

• Maintain and update the business development content library (case studies, templates, bios, decks)

• Partner with business development leads to develop compelling, customized pitch decks and sales collateral
  
  

Salesforce CRM & Data Management

• Maintain accuracy and integrity of lead, contact, and account records in Salesforce

• Tag, track, and categorize inbound leads and marketing-qualified opportunities for follow-up by the business development team

• Create and maintain CRM dashboards and reports for campaign performance, pipeline health, and lead status

• Support implementation of lead scoring models and sales workflows

• Collaborate with the sales team to ensure proper attribution, data cleanliness, and follow-up tracking across the pipeline
  
  

Marketing Campaign Execution

• Collaborate with the global marketing and design teams to execute targeted digital marketing campaigns (email, social, paid media) that support sales goals

• Manage LLYC's marketing automation tools to track campaign performance and identify optimization opportunities

• Develop and maintain campaign landing pages, forms, and call-to-action assets (in WordPress or similar CMS)

• Content Development & Management

• Draft and edit marketing content, including blog posts, social media, e-newsletters, and internal communications

• Partner with creative and editorial teams to ensure alignment with brand voice and audience needs

• Support thought leadership initiatives by researching industry trends and identifying high-impact content opportunities
  
  

Event & Conference Coordination

• Manage logistics for tradeshows, panels, mixers, and speaking engagements — including pre- and post-event communications, outreach lists, and on-site materials

• Track sponsorship deliverables and coordinate promotional visibility across channels

• Collaborate with business development leads on event ROI tracking and lead follow-up
  
  

Reporting & Analytics

• Monitor KPIs across email, website, digital ads, and social media to support data-informed decision-making

• Develop and maintain monthly dashboards summarizing business development marketing performance

• Present actionable insights to sales and marketing leadership for continuous improvement
  
  

WHAT WE ARE LOOKING FOR

• 2–4 years of experience in a B2B marketing or sales support role (agency or professional services environment preferred)

• Excellent writing and editing skills

• Familiarity with Salesforce CRM and its application to lead management, tagging, attribution, and reporting

• Proficiency in Microsoft Office (especially PowerPoint and Excel)

• Experience with Adobe Creative Suite (InDesign, Photoshop)

• Experience with marketing automation platforms (HubSpot, Pardot, Marketo)

• Working knowledge of CMS tools (e.g., WordPress), paid media platforms, and SEO principles

• Understanding of the sales funnel and business development process in a professional services environment

ACADEMIC REQUIREMENTS

Bachelor’s degree in Marketing, Communications, Journalism, or related field

BENEFITS AND PERKS

• Health, dental, vision, and life insurance

• Paid Parental Leave

• 401(k) match potential and flex accounts

• Flexible work schedules and Summer Hours

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.