Director, Product Marketing - Remote or Hybrid

OuterFactor
Michigan
Director, Product Marketing

Location: Galesburg, MI (Hybrid or Remote)
Department: Commercial

OuterFactor is building the most trusted brand in mobile accessories for business, government, healthcare, and education. Our products aren’t built for trends, they’re built for trust. We make solutions that keep professionals connected, productive, and protected wherever work happens.

We’re looking for a Director, Product Marketing to define how our products are positioned, launched, and understood across markets. This is a leadership role for someone who can combine strategic clarity with hands-on execution. Translating technical precision into customer relevance and turning product value into enterprise growth.

OuterFactor products live where work gets done - in hospitals, classrooms, warehouses, and field operations. As Director, Product Marketing , you’ll own how our brand tells its story: clarity, performance, and trust. You’ll help define how the most reliable products in the industry connect with the professionals who rely on them.

Why OuterFactor

· Paid Maternity and Paternity Leave

· 401K Match

· 4 Weeks PTO

· Comprehensive Benefits Package

What You’ll Do

  • Own the full go-to-market strategy, messaging, and content framework for product launches and lifecycle management.
  • Lead product positioning based on customer insight, vertical segmentation, and market analytics.
  • Develop marketing assets (packaging, content, presentations, sell sheets, and web copy) that communicate trust, value, and differentiation.
  • Manage product data, attributes, and feature tagging in NetSuite and Salesforce to ensure commercial consistency.
  • Partner with Product Engineering and Supply Chain to align readiness, availability, and product storytelling.
  • Lead pricing, segmentation, and channel strategy with a data-driven approach to profitability and adoption.
  • Build structured processes for marketing operations, content governance, and enablement as we scale.
  • Serve as the voice of the customer across the organization by connecting field insight to product and messaging evolution.

Who You Are

  • 8–10 years in product marketing, product management, or category leadership for physical goods.
  • Experience leading B2B or enterprise-focused products - ideally where reliability, lifecycle, and service matter.
  • Excellent communicator with the ability to simplify complexity and tell clear, compelling stories.
  • Analytical and structured - you see data and process as the backbone of effective marketing.
  • Collaborative and resourceful - capable of bridging product, commercial, and operational teams.
  • Curious about customer environments and motivated by designing products that solve real, repeatable problems.

Posted 2025-11-05

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