Marketing Professional 3

Description:

Job Title: Engagement Execution Specialist
hours- 40 hours a week
Duration: 12 months
Pay Rate: $55/hr
remote position
% of Travel needed: less than 5%
Fieldglass used for time keeping


At Siemens Digital Industries you will join a nationally distributed team thats driving the future of digital marketing. We believe in people-first marketing and people-first work! We are looking for an experienced marketing professional to help grow our business.
Were seeking a skilled Engagement Execution Specialist to join this position your primary focus will be on crafting and executing compelling digital nurture campaigns tailored to meet the objectives of our demand creation programs. Additionally youll collaborate with US teams to ensure content localization and relevance while managing advanced marketing automation and email marketing components. If youre ready to make an impact and thrive in a dynamic environment wed love to hear from you. Please find the full job description and contact details below.
We look forward to receiving your resume and learning more about your availability. Thank you for considering this opportunity.


Essential Functions:
Execute US digital media initiatives and communications collaborating closely with local teams to ensure content resonance and localization meet regional preferences and needs.
Proficiently handle the execution of advanced marketing automation and email marketing components within campaigns encompassing everything from scheduling to HTML email creation and management within our marketing automation platform.
Lead the updating and optimization efforts of landing pages to ensure alignment with current best practices and to maximize conversion rates leveraging data-driven insights and industry trends to drive continuous improvement.
Demonstrate adeptness in campaign setup form and segment management and email campaign reporting with a keen eye for detail.
Conduct regular A/B testing measurement and optimization efforts to drive a high volume of inquiries while maintaining quality standards.
Planning and execution of paid social media content building effective target lists and ensuring alignment with our brands voice and strategic objectives
Assist in content scheduling on multiple social media platforms.
Keep abreast of the latest digital trends and platform updates to continuously refine our content strategy and maintain competitive advantage on social media channels
Monitor social media channels for trends insights and opportunities to engage with our audience.
Collaborate closely with cross-functional marketing teams to design and execute strategic campaigns aligned with business priorities leveraging industry knowledge and key personas effectively.
Utilize online project management and communication tools such as Wrike and Teams within an Agile environment to streamline workflows and enhance collaboration.
Skillfully edit optimize and publish emails incorporating images links and cutting-edge email best practices into our email marketing platform.
Collaborate with writers to refine email copy ensuring compelling content that drives conversions and prompts strong calls to action with a focus on engaging subject lines headlines and CTAs.
Take charge of creating approving and managing campaign tracking parameters specifically UTMs to accurately monitor campaign performance and attribution.
Optimize email content including subject lines headlines and calls to action in collaboration with derivative content writers to enhance engagement and drive conversions.
Utilize best practices and data insights to refine email elements for maximum impact.
Education and Experience Requirement:
Bachelor s degree in Marketing or a related field.
The right person has 4 years of successful experience across B2B digital and outbound marketing
Experience with UTMs and funnel optimization
Thorough knowledge of marketing automation principles and practices that involve nurturing both prospect and customers
Strong understanding of business-to-business marketing tactics techniques and strategies
Expertise in marketing automation platforms e.g. Eloqua Braze Pardot Marketo etc.
Working with social media execution platforms e.g. Sprinklr
Basic analytics capabilities familiar with different data collection and measurement techniques
Experience with Google Analytics a plus
Proficiency with web content management systems (Adobe Experience Manager Contentful etc.)
Strong knowledge of HTML code
Strong project management skills and the ability to manage multiple projects simultaneously
Strong process orientation: able to analyze requests determine the scope research options recommend a solution execute and measure project success
Lead or participate in cross-functional projects aimed at enhancing operational efficiency and organizational effectiveness
Collaborate with cross-functional teams to develop strategies for enhancing operational efficiency and productivity


Working Conditions/Physical Requirements:


Normal remote environment
Webcam used to support telecommuting environment
5% travel

Enable Skills-Based Hiring

No

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Qualification Additional Details Geographic Min and Max Pay Rates : Marketing Professional 3MIMin Pay: $42.45 / Max Pay Rate: $53.06 Does this worker qualify for overtime : Yes Scorecard Category : Professional Commercial Title : (No Value) Vaccination Notice : This position requires Contingent Workers to be fully vaccinated against COVID-19 unless they are granted a medical or religious exemption. Is this position for a pre-identified (PAYROLLED) candidate : RECRUITED If this is a pre-identified (PAYROLLED) candidate please see note below and provide the following: : Name: Email Address: Phone Number: Pay Rate: Please also attach the pre-identified candidates resume Will this contingent worker require a computer or systems access or utilize a timeclock : Yes Time System : Fieldglass Timeclock/Shift : Fieldglass1 Enter Shift Start and End Time : 8:00-4:00/9:00-5:00 Is there potential for this to convert to a full time position : No Non-Employee Class : Temporary Agency Worker Will the worker be required to travel for Siemens : Yes Is there potential for this assignment to be extended beyond 13 weeks : Yes Type of assignment : Full-time Does this position support customers with Vaccination requirements : No Additional information regarding question above: : If Yes: This position supports a Siemens customer that requires all employees and vendors to be fully vaccinated against COVID-19 where permitted by applicable law and in accordance with an accommodation based on legally protected reasonsIf No: Where permitted by applicable law Siemens may require employees to be fully vaccinated against COVID-19 based on job requirements and in accordance with an accommodation based on legally protected reasons. Qualification Assessment Must Have Admin CCWSCSVCC No