Territory Manager

Territory Manager

The Territory Manager is responsible for growing Trek, Electra, and Bontrager sales by serving as a trusted business partner to retailers within the territory. This role requires a confident, consultative sales professional who can influence retailer decision-making, strengthen partnerships, and drive long-term growth.

You will work closely with Trek and Electra retailers to increase market share, elevate product representation, and execute the Trek Retailer Sales Program. Success in this role comes from strong sales presence, business acumen, and the ability to lead productive, insight-driven conversations with retailers. This role is ideal for someone who thrives in front of customers, enjoys coaching and consulting rather than transactional selling, and wants to make a meaningful impact representing an industry-leading brand.

Due to logistics, applicants must be located between Grand Rapids, MI and Lansing, MI.

What You'll Do:

• Own and grow territory sales for Trek, Electra Bicycles, and Bontrager Accessories
• Set sales objectives and manage forecasting, ordering, prospecting, and pipeline activity
• Analyze dealer performance and implement strategies to improve sell-through, assortment, and profitability
• Serve as a business consultant to retailers, making recommendations on merchandising, inventory, staffing, and Continuous Improvement initiatives
• Appoint, develop, and support retail partners to maximize Trek's market position
• Build long-term, trust-based relationships through regular in-person visits
• Deliver product knowledge and sales training to retailer teams
• Ensure brand standards are met for product presentation and in-store experience
• Identify, prospect, and onboard new retail partners to expand market coverage and grow distribution
• Monitor competitive activity and local market trends
• Represent Trek at retailer events, demos, and market activations
• Provide exceptional customer service and consistently embody the Trek brand

What You'll Bring:

• 3+ years of sales experience, ideally in a consultative, relationship-driven environment
• Proven ability to influence, negotiate, and lead sales conversations with confidence
• Strong relationship-building, communication, and presentation skills
• Organized, self-motivated, and effective at follow-up and territory planning
• Cycling industry experience preferred
• Comfort with CRM systems and sales tools
• Bonus: Working knowledge of Ascend POS
• Bonus: Familiarity with the territory and local markets
• Willingness to travel regularly, including occasional overnight travel and visits to Trek HQ in Wisconsin

Trek Benefits:

Flexible and fun company culture

Competitive health care

PPO & HDHP medical plan options, Dental insurance, Vision insurance

Flexible Spending Accounts (FSA)

Free life insurance & optional term life insurance

Competitive vacation package

401(k) with match and Employee Stock Ownership Plans (ESOP)

12 weeks of maternity leave with 100% pay

Flexible holiday schedule 10 company holidays

Tuition Reimbursement up to $15,000! (Undergraduate & Masters programs)

Employee discounts on all product

Deep partner retail discounts

We are an Equal Employment Opportunity ("EEO") Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.

We are an E-Verify employer.