Senior manager retail media

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

The Senior Manager of Retail Performance Media will be one of the critical levers to advance our omni-commerce commercial capabilities. This role will provide the algorithmic expertise to advance paid search/onsite executions and optimize our retailer performance media investment. The primary objective of this role will be to enable WKKC to improve media & business results within top retailers such as Walmart, Instacart and Amazon. They will work cross functionally with multiple teams to enable business outcomes across retailers, guide our agency partners, and educate the organization on growth driven through retail media networks.

This is a Hybrid position that requires this person to live within 61-200 miles of the Battle Creek, Michigan Headquarter Office and will be expected to be in office one consecutive Tuesday/Wednesday each month. Affiliated commuting expenses will be reimbursed.

At WK Kellogg, we are passionate about our brands, business, and our outstanding people. Are you ready to leave your footprint (Or as Tony would say paw print) with an industry leader? Apply now to become a part of a best-in-class company that values equity, diversity, and inclusion.

Working Relationships

• Reports to: Director Omni Marketing
• Peer Relationships – Sales, Omni, Marketing, and Analytics.
• Key contacts (internal & external) – Above cross functional internal contacts, plus agency contacts and retail media network points of contact
  
  

Here’s What You’ll Be Doing

Retail Performance Media Optimization:

• Know and leverage customer’s platform algorithm for WKKC benefit to maximize impact, particularly with our largest opportunity customers.
• Drive real-time optimization of retailer tactical plans, particularly with our largest opportunity customers.
• Partner with digital shelf lead to understand/improve the impact of retail media on organic search rank.
• Provide guidance to agency partners and retail media network teams (in partnership with Omni-Commerce leads) ensuring best practices are executed for tactical plan development and execution.
• Share real time learnings with the omni-commerce and agency teams to ensure learnings are implemented across the marketplace.
• Partner with omni marketing analytics to establish and drive focused, aligned to KPIs with optimal tactical mix to accomplish desired business outcomes - with a retail media measurement strategy to reflect.
• Establish best practices for tactical plan development and execution of retailer media mix (data inputs, targeting, automation/technology, and tactical mix optimization) in partnership with Advanced Marketing Capabilities team.
• Provide roadmap recommendations to Omni Commerce team and Retailer Media Networks for improved offerings.
  
  

Contribute to Retail Performance Media Strategy & Translate into Execution:

• Translate business needs, goals and marketplace opportunities into go-to-market retail media plans – across all supported retail but prioritized crossed our largest opportunity customers.
• Drive clear connection between retail media tactical plans and solving broader business challenges (share gap closures, digital penetration goals, digital shelf performance, etc.).
• Drive innovative learning agendas and optimization of retail media measurement in partnership with Omni Commerce, Integrated Business Intelligence, Advanced Marketing Capabilities and Agency teams.
• Collaborate with and be a strategic partner to the Advanced Marketing Capability and agency teams to drive best practices and national/retailer harmonization.
• Provide guidance on retail investment sufficiency and optimizations that will drive desired business outcomes.
  
  

Organizational Learning & Development (longer Term)

• Create a training roadmap for cross-functional partners that establishes deep understanding of retail performance media commercial impact to the business.
• Partner with Advanced Marketing Capabilities team to evaluate emerging retail media networks and guide commercial teams on standards needed to invest.
• Develop and evolve future state roadmap to drive retail media evolution & performance improvement.
  
  

Qualifications

• Bachelor’s degree in marketing, Advertising, Communications, Business, or a related field.
• 7+ years of experience in digital and performance media, with 5+ years specifically in retail media.
• Deep expertise in Amazon Ads, Walmart Connect, Kroger Precision Marketing, Instacart Ads, and other leading retail media platforms.
• Background in Media/Commerce Agencies, Retail Media Networks/Platforms, or Digital Commerce Marketing at a CPG company. Experience in two or more is preferred.
• Advanced knowledge of retailer paid search and retailer search algorithms.
• Proven success in go-to-market strategies using retailer media platforms that deliver positive ROI.
• Strong ability to analyze data and insights to identify opportunities and drive strategy and execution.
• Strategic thinker with creative problem-solving and commercial planning skills.
• Proven ability to lead through influence in a matrixed organization and drive change.
  
  

Compensation Insights

Salary Range: $139,440.00 - $183,015.00

Salary pay ranges are determined by role and level. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.

Benefits

At WK Kellogg Co, our success depends on our most vital asset — our people. That’s why we’re committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best — physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position:

• • • Incentive Plan bonus eligibility
    • Health, dental and vision insurance
    • Savings and Investment Plan with Company match and
    • contribution
    • Paid Time Off (includes paid sick time)
    • 11 Paid Holidays
    • Employee Stock Purchase Program
    • Life Insurance, AD and D Insurance and STD/LTD
    • Tuition reimbursement, adoption assistance for eligible employees
    • Employee recognition program
      
      

The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions

Our comprehensive and competitive benefits not only deliver value to you and your family but also offer choice to meet your unique needs and knowledge to empower confident decision-making.

About Wk Kellogg Co

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi , Special K, Raisin Bran , Frosted Mini Wheats , and Bear Naked . With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit

If we can help you with a reasonable accommodation throughout the application or hiring process, please email [email protected]

THE FINER PRINT

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

For US Applicants

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link.

Let’s create gr-r-reat days,

WK Kellogg Co Recruitment