Social Media Sr. Specialist (Remote)

Description & Requirements

Maximus is hiring for a Remote Social Media Sr. Specialist for the NY State of Health (NYSOH) Project. The Social Media Sr. Specialist provides planning and execution of digital and social media communications regarding NYSOH's overall social media presence as well as provides social media customer support. Creates all copy and creative including images, infographics, videos etc. Uses social media analytics tools to measure ROI of social media efforts and engagements

Our ideal candidate will be a power user of social media platforms with an understanding of how to increase online visibility, influence and interaction with target markets.

Why Join Maximus?

- Competitive Compensation: Quarterly bonuses based on performance included!

- Comprehensive Insurance Coverage: Choose from various plans, including Medical, Dental, Vision, Prescription, and partially funded HSA. Additionally, enjoy Life insurance benefits and discounts on Auto, Home, Renter's, and Pet insurance.

- Future Planning: Prepare for retirement with our 401K Retirement Savings plan and Company Matching.

- Paid Time Off Package: Enjoy PTO, Holidays, and sick leave,

- Holistic Wellness Support: Access resources for physical, emotional, and financial wellness through our Employee Assistance Program (EAP).

- Recognition Platform: Acknowledge and appreciate outstanding employee contributions.

- Tuition Reimbursement: Invest in your ongoing education and development.

- Employee Perks and Discounts: Additional benefits and discounts exclusively for employees.

- Maximus Wellness Program and Resources: Access a range of wellness programs and resources tailored to your needs.

- Professional Development Opportunities: Participate in training programs, workshops, and conferences.

Essential Duties and Responsibilities:

- Implement department strategies using Facebook, Twitter, and other social media platforms to facilitate enrollment of individuals in healthcare and to increase visibility, influence, and image.

- Act as a subject matter expert for the team with regard to content creation, customer service, reporting & analytics, marketing strategy, graphic design and video development.

- Develop and execute communications as needed and deploy through traditional and electronic methods.

- Coordinate with internal teams on creative tasks from design concept through completion of a project.

- Plan and illustrate concepts by designing layouts of art and copy regarding arrangement, size, type size and style and related aesthetics.

- Demonstrate advanced knowledge and utilization of top design software.

- Develop and oversee monthly content for the social media editorial calendar.

- Identify key performance indicators in the social media space, interpret all metrics and deduce future strategies and tactics.

- Develop proactive/reactive key crisis communications for the population.

Serve as liaison to client counterparts for development of current and proposed deliverables and coordinate a project plan to ensure completion.

- Serve as an expert in client relations with regard to all client communication, professional writing and presentations.

- Execute paid ads on social media, review performance and present strategic findings to key stakeholders.

- Provide superior, start-to-finish customer service to consumers seeking answers, assistance, and other support.

- Research, identify, and leverage current social media trends and implement them into the brand's ongoing communications efforts.

- Perform all other duties as assigned by management.

- Increase staff engagement utilizing internal communications platform.

- Work closely with department manager to lead projects and assist in training team members.

- Develop proactive/reactive key crisis communications for the population.

- Serve as liaison to third party vendors.

- Responsible for adhering to established safety standards.

- Must be able to remain in a stationary position for an extended period of time.

- Occasionally lifts, carries, or otherwise moves items weighing up to 25 pounds.

- Work is constantly performed in an office environment.

Minimum Requirements

- Bachelor's degree from an accredited college or university or equivalent experience.

- 5+ years of relevant professional experience required.
- Demonstrates expertise in social media platform functionality, including in regard to engagement, analytics, scheduling, and optimization.

- Knowledge of professional social media management.

- Exceptional copywriter and creative content creator for varied audiences; has ability to communicate in a direct, concise, compelling manner.

- Ability to work in a fast-paced environment and possesses a strong personal work ethic.

- Has a strong ability to collaborate effectively with colleagues at all levels to meet organizational goals.

- Experience in graphic design and Adobe Creative Suite.

- Previous communications experience in the healthcare and health insurance marketplace preferred.

- Experience with social media crisis management preferred.

- 2 years of experience facilitating learning through peer coaching and mentoring is preferred

- Experience in quickly solving problems and guiding the team through periods of change and growth preferred

- Experience working collaboratively across team and departments to plan and execute cohesive, results-driven campaigns

- Experience in video editing preferred

EEO Statement


Maximus is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information and other legally protected characteristics.

Pay Transparency


Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-specific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.

Minimum Salary


$

67,500.00

Maximum Salary


$

73,645.00