Jr. Integrations Specialist

GRO, a full-service digital marketing and creative agency with offices in Detroit, Nashville, and Tuscaloosa, is seeking a Jr. Integrations Specialist to join our Michigan team.

The Jr. Integrations Specialist will play an integral role in ensuring marketing integration operations run smoothly. We are looking for a proactive and detail-oriented candidate with an eagerness to learn. In this role, you will support the marketing integrations team in identifying and solving problems within integrated marketing platforms.

Job Duties & Responsibilities

• Maintain event tracking for client websites and conversion reporting through Google Tag Manager and Google Analytics
• Maintain call tracking services and identify problems/provide strategic solutions
• Use learnings from problems identified to mitigate future issues
• Assist with conversion reporting dashboards and running audits on irregular activity identified in the weekly integrations report
• Assist in monitoring and reporting critical issues that are identified through regular communication with the Marketing Integration team and analyzing changes in analytics
• Assist in building reports in our client reporting software (TapClicks)
• Assist with the onboarding of new clients including:
  • Asset collection and verification to integrate the required mechanisms defined by the scope of services for the client
• Provide support for various tasks related to the responsibilities of the integrations department

Skills & Qualifications

• 1+ years of digital marketing experience which could include creating and managing paid search and display
• Basic knowledge of marketing integration concepts and tools (Google Tag Manager, GA4, content management systems)
• Working knowledge of digital marketing platforms (Facebook Ads, Google Ads, email marketing, programmatic)
• Strong written and verbal communication skills
• Ability to analyze data and provide actionable insights
• Leverage available resources to pursue solutions to problems
• Ability to work collaboratively within a team environment
• Problem-solving mindset and willingness to learn
• Previous internship or experience in digital marketing is a plus

Benefits:

• Blue Cross Blue Shield health insurance
• Principal Dental Insurance & Vision Insurance
• Group Term Life Insurance and Accidental Death Insurance
• Flexible Spending Account (FSA)
• Principal Life Disability Insurance and Voluntary Life Insurance
• Paid Time Off (PTO) 10 days of PTO
• Option to participate in the company 401k
• Holiday Pay (New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and the following Friday, Christmas Eve, Christmas Day), In addition, you will receive a day off for your birthday that you can use at your discretion either on your birthday, or the Friday or Monday prior or following.

Working Conditions:

Work is performed remotely in Michigan. Hybrid Schedule in Tuscaloosa, AL, and Nashville, TN