APPAREL GRAPHIC DESIGN & MARKETING SPECIALIST

Job Description

Job Description

We’re seeking a skilled Apparel Graphic Design & Marketing Specialist to support our marketing initiatives through creative and visually compelling design. This position plays a key role in shaping our sales and marketing strategies, developing brand identity and engaging content across digital and print channels. The ideal candidate is a skilled artist with a passion for clothing and the businesses and tourism destinations we serve.

• Design and produce marketing materials, including digital and print catalogs, email campaigns, brochures, social media graphics, flyers, and presentations
• Collaborate with the T.R. McTaggart sales, service, design and operations team to create content aligned with sales and marketing goals and brand standards
• Support preparation of production artwork by the art and design team
• Develop original and innovative graphics for apparel products
• Ensure designs look good on various apparel types and sizes, preparing them for production
• Stay updated on current trends in apparel graphics, color palettes and decoration techniques
• Contribute creative ideas during team brainstorming sessions and marketing strategy discussions. Align on existing brand strategy and build upon that foundation
• Ensure timely delivery of creative projects while managing multiple priorities

• Minimum 2 years of professional experience in a graphic design or marketing role
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Corel experience a plus; Canva or Figma a plus
• Ability to create visually appealing and cohesive designs
• Strong understanding of visual storytelling, branding, and layout design
• Excellent organizational skills and attention to detail
• Ability to work independently and as part of a team

• Experience with video editing and basic animation
• Knowledge of screen-printing, embroidery and other apparel decoration methods
• Familiarity with content management systems, email management systems, and social media platforms
• Bachelor's degree preferred but not required