CONTENT MARKETING WRITER

: University Communications merges strategy with creativity to develop content and experiences that communicate CMU's We Do brand and value. As part of the integrated marketing team, the content marketing writer creates, writes and edits branded copy for a variety of audiences across print and digital channels including email, web, print, social media, texting campaigns and advertisements. Using the appropriate brand voice and tone based on audience, channel and marketing strategy, the writer shapes CMU's brand narrative to engage readers and inspire them to take action — to visit CMU, further explore the university's web presence, request information, apply for admission and enroll. In addition to developing content, a primary responsibility of this position is to engage the campus community in brand building and brand advocacy. This will include assisting in brand trainings and being a brand resource for content producers across campus. This position reports to the Associate Director of Integrated Marketing and collaborates with graphic designers, communications coordinators, college marketing coordinators, and other University offices as needed. The ideal candidate will be able to delivery branded content on deadline in a fast-paced environment. Required Qualifications Bachelor's degree or equivalent years of professional experience, preferably in public relations, communications, marketing, journalism, English or a related field. One year of experience in producing written content for marketing/communication campaigns, advertisements and/or web. Excellent written communication skills and strong attention to detail. Diverse writing and editing experience with demonstrated success in marketing writing. Exceptional grammar, spelling and proofreading skills. Demonstrated knowledge of best practices related to email marketing and communications. Demonstrated ability to effectively communicate a complex process to new audiences. Ability to complete multiple simultaneous projects within a deadline. Knowledge of AP style. Preferred Qualifications Experience producing branded marketing/communications copy. Familiarity with SEO best practices. Experience in writing for web, social media and digital and print advertisement Duties & Responsibilities Researches the needs, tendencies, and trends of audiences including high school students, transfer students, parents, guidance counselors, nontraditional students and online learners. Creates written content to successfully execute integrated marketing/communication campaigns. Creates written content for print, email, web, social media and advertisements. Participates in content strategy sessions. Contributes to building brand voice and tone. Maintains consistency in the University's brand and message throughout all communications. Proofs and edits others' writing for both brand and AP style. Performs other duties as assigned. Supervision Exercised None. Message to Applicants Central Michigan University is dedicated to fostering a broadly diverse and inclusive campus that respects all social identities, experiences, and perspectives. In an effort to further this initiative, we are especially interested in candidates who will advance and promote an inclusive and supportive environment for every member of our university community. You must submit an on-line application in order to be considered as an applicant for this position. Cover letters may be addressed to the Hiring Committee. This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials on or before June 20th, 2025. Employee Group Professional & Administrative -Salary Staff Pay Level Pay Range $47,000 - $57,000 Division President Department University Communications Position Status Regular Position End Date Employment Status Full-Time FTE 1.00 Position Type 12 month Weekly Work Schedule M-F, 8:00am - 5:00pm Location Mount Pleasant, MI About the Department About CMU Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives. We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master's, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence. CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more. Central is home to 17 men's and women's Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17. CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It's part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state's largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant. Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city's central location in Michigan's Lower Peninsula. CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms. CMU Leadership Standards Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference. We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams. Please review the Leadership Standards before applying for this position.