Director of Marketing
- 401(k) matching
- Dental insurance
- Employee discounts
- Health insurance
- Paid time off
- Vision insurance
- Brand Management: Maintain and enhance brand identity through consistent messaging, visual standards, and customer experience across all franchise locations.
- Market Research: Conduct market analysis to identify trends, customer preferences, and competitive positioning. Utilize insights to inform marketing strategies nationally and locally.
- Digital Marketing: Oversee the development of digital marketing including social media, mobile/email marketing, advertising, SEO, and website management to enhance local and online presence and engagement.
- Promotional Campaigns: Design and execute promotional campaigns, seasonal offerings, loyalty and local store programs that drive customer acquisition and retention.
- Collaboration: Work closely with franchisees to support local marketing efforts and ensure alignment with national strategies. Provide local store marketing initiatives, programs, training and resources to enhance their marketing capabilities.
- Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
- Analytics and Reporting: Monitor and analyze marketing performance metrics, adjusting strategies as needed based on data insights and feedback.
- Team Leadership: Lead and mentor the marketing team, agencies and contractors fostering a collaborative environment that encourages creativity and professional growth
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
- Experience: 12+ years of marketing and brand management, with a focus on franchise marketing and local market development.
- Franchise experience in food and/or beverage is preferred.
- Proven track record in strategic planning and execution.
- Skills:
- Strong leadership and team management abilities.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and analytics.
- Creative problem-solving and negotiation skills and ability to think strategically.
- Healthy on-going collaboration with operations & internal teams for implementation and increased sales performance
- High level of emotional intelligence
- Familiarity with coffee and tea market trends is a plus.
- Expertise in:
- Developing marketing strategy and implementation which increase sales and guest retention
- Digital platforms used for advertising (META, Google etc.) & Point of Sale systems (Toast, Square, Clover etc.)
- Food industry trends and forecasting and quickly translating this information into actionable plans
- Competitive salary and performance-based bonus.
- Health insurance.
- Retirement plan with company match.
- Paid time off and holidays.
- Employee discounts.
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