Associate Director, Investment Marketplace

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most - business outcomes. We're a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

The Associate Director, Digital Investment is responsible for managing day-to-day digital media buys and investment operations for their assigned client(s). You'll be responsible for cultivating team, client and marketplace relationships and ensuring effective investment allocation across digital. As an Associate Director, Digital Investment, you'll develop and implement processes and procedures to ensure digital investment success for the agency and client.

Responsibilities

· Drive the strategic agenda as it relates to investment across digital media channels

· Leverage marketplace knowledge to deliver high-value media opportunities with compelling value proposition and competitive advantage

· Direct and elevate recommendations from media partners/publishers to ensure delivery against objectives.

· Establish brand standard processes and guide strategic media buyers to complete best in class campaigns

· Continuously pursue new vendors/partners to assess benefit, value, and applicability; issue partner POVs

· Attend all client media briefings and actively contribute to the development of media strategies; partner with strategy team on tactical presentations, recommendations, and budget allocations

· Attend all media plan presentations and oversee the execution of the media buy; ensure seamless execution against stated objectives, within budget and timing parameters

· Lead optimization efforts for digital campaigns; troubleshoot ad delivery and ad performance

· Partner with Analytics on weekly reporting and pacing reports; deliver and present post campaign analyses with clear recommendations for future campaign optimizations

· Oversee site invoices and media reconciliations; ensure accurate and timely vendor payment

· Deliver results to build the client relationship and grow the client's business

· Serve as an escalation point for teams and lead junior team members

· Deploy strong communication to handle multiple lines of communication across clients, agencies, partners, and internal teams

· Build partnerships and relationships internally and externally within planning, analytics, strategy, audience with publishers and service/technology providers

Qualifications

· 5+ years of related experience with 2+ years of management experience

· Ability to work independently and collaboratively with internal and external partners

· Strong digital background inclusive of, Direct IO, OLV, analyzing data, etc.

· Solid understanding of digital planning and activation tools (e.g., DSPs, ComScore, PRISMA, Doubleclick)

· Strong experience with the billing and reconciliation process

· Proven ability to foster strong cross-functional teamwork, getting results across an organization

· Track record of building successful client relationships

· Strong presentation, written and verbal communication skills

· Technical proficiency in Microsoft Office Suite with a heavy focus on Excel

· Knowledge of digital planning and buying process with an understanding of various vendors, different cost methods, various reporting, and delivery validation

· Critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions

· A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $97,375 - $133,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/28/2026.

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