Marketing & PR Assistant

Job Description

Job Description

Marketing & PR Assistant – Communications, SEO & Analytics
BathWorks of Michigan — the nation's fastest-growing Jacuzzi® dealer — is looking for a Marketing & PR Assistant to strengthen our communications and brand presence. This role is ideal for someone who can balance creative storytelling with data-driven analysis to drive measurable results.

You'll help us grow our reputation across Michigan — from writing press releases and social posts to tracking SEO performance, click rates, and campaign ROI. You'll also play a key role in supporting our signature PR event, Baths for the Brave, held each Veterans Day to honor our nation's heroes.

What You'll Do

PR & Communications

• Draft press releases, media pitches, and community announcements

• Support external PR campaigns, including our Baths for the Brave Veterans Day event

• Write copy for social media, ads, and email campaigns

• Design and publish graphics across platforms using Adobe Creative Suite and Canva

• Collaborate on brand storytelling and marketing collateral

Analytics & Marketing Support (50%)

• Track and report on SEO performance, click-through rates, and engagement metrics

• Analyze campaign data and prepare reports on marketing ROI

• Monitor cost of marketing, invoices, and budget allocation

• Maintain PR calendars, SOPs, and campaign documentation

• Provide meeting notes, task follow-ups, and workflow organization

What We're Looking For

• Bachelor's degree in Marketing, PR, Communications, or related field — or equivalent experience

• Strong writing and communication skills for PR, media, and digital channels

• Familiarity with SEO, Google Analytics, engagement tracking, and reporting tools

• Detail-oriented, organized, and skilled at balancing creative and analytical tasks

• Strong Excel/Google Sheets skills for reporting and budget tracking

• Team player who can also work independently in a hybrid environment

Compensation & Perks

• Total Compensation: $45,000 - $60,000 Annually.

• Hybrid schedule (some on-site at Byron Center HQ required)

• Medical, dental, and life insurance + 401k

• PTO + paid holidays

• Professional development and growth within a fast-expanding marketing team

Learn more about us, see before-and-afters, and read reviews at BathWorksMI.com.