Retail specialist

Publicis CoLab
Detroit, MI

Company Description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

Responsibilities

  • Learn to build and flawlessly execute best-in-class retail media campaigns across search with a goal of transitioning to full ownership once trained
  • Own hands-to-keyboard set-up, management, optimization and reporting of retail search
  • Develop and collaborate on keyword, ad group, audience and targeting strategy
  • Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.
  • Have a strong understanding of campaign set-up, performance and reporting structure.
  • In conjunction with Manager, draft insights explaining campaign results with actionable next steps towards improvements
  • Reports to Director Retail Search. No immediate direct reports.


Qualifications

  • Must have some hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform
  • Real-time bidding expertise with proactive campaign monitoring
  • Retail media buying experience on one or more of the following platforms is required - Amazon, Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart
  • Google Ads Paid Search (SEM) or similar experience is a plus, but not required.
  • Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.
  • Ambitious self-starter who takes ownership of and great pride in his/her work.
  • Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
  • Creative and strategic thinker who gets excited about taking on and solving complex challenges.
  • Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.
  • Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary, in order to achieve the best results for the project.
  • Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality.
  • Experience in Excel is preferred (Pivot Tables, Vlookups, etc)
  • Google Suite Experience is a plus (Google Sheets, Docs, Slides)


Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

Compensation Range: $49,305 - $71,645 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be November 30th 2025.

All your information will be kept confidential according to EEO guidelines.
Posted 2025-11-11

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