Social Media Manager

The Social Media Manager is responsible for leading and executing the brand’s social media presence across all platforms. This role owns the full content lifecycle, from editorial planning to content creation, publishing, and community management. This role will work closely with the Director of Social Media & Partnerships to implement the overall brand social media content strategy into the editorial calendar and community strategy. This individual will play a critical role in shaping how Goldfish Swim School shows up online, driving engagement, building community, and supporting brand growth. The Social Media Manager will also partner closely with the Director of Social Media & Partnerships to support influencer initiatives, brand partnerships, and social advocacy programs.

Duties and Responsibilities:

• Create monthly content calendars for the brand’s social media channels (Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Reddit) by developing and curating engaging content.
• Create, schedule, and publish engaging content across all the brand-owned channels.
• Work closely with our Creative Team to develop and assign social media assets.
• Oversee daily community management for all of the brand’s social media channels to help foster positive relationships and continue building our Goldfish Swim School online community.
• Monitor all user-generated content in line with brand guidelines and standards.
• Provide support for large campaign initiatives as needed.
• Provide trend monitoring to stay up to date on key social media trends that are applicable to the brand to enhance our content calendars and overall strategy.
• Work closely with the Director of Social Media & Partnerships and our agency partner to execute on our brand influencer campaigns and initiatives.
• Work closely with the Director of Social Media & Partnerships and our agency partner to execute and monitor our social advocacy program.
• Provide support for brand partnerships alongside the Director of Social Media & Partnerships and our PR team.
• Assist in the creation of quarterly playbook calendars for franchisees to help promote greater brand awareness.
• Act as an additional point of contact for the franchisees and Marketing Consultants for general inquiries and tech troubleshooting as needed.
• Provide support for one-off projects or when additional resources are needed.
• Working closely with internal teams to help execute the brand vision and uphold Core Values.

Requirements:

• BA in Marketing, Public Relations, Communications, or related field
• Minimum 4+ years of social media marketing experience
• Embrace and be guided by the Core Values of the company

Desired Skills and Abilities:

• Proven experience working with social media insights and data
• Ability to understand performance metrics and reporting
• Proven experience in supporting and/or managing brands’ social media presence (content and community management)
• Proven experience using Meta Business Suite
• Proven experience in capturing and creating short-form video content
• Experience with social media scheduling tools like Sprinklr, Sprout, Hootsuite,
• Passion for social media marketing and willingness to always continue evolving alongside the ever-changing space
• Positive attitude, detail, and customer-oriented attitude