Account Executive
- Identify and target potential advertisers for Television and Digital media to drive new business growth.
- Grow Linear / Digital Transactional Television Revenue
- Develop strategic plans to meet and exceed revenue goals.
- Build effective verbal & written marketing presentations
- Fluent in various Digital Marketing solutions for owned and operated (O&O) and Extended Reach
- Utilize and incorporate multimedia advertising solutions for existing and new clients
- Upsell existing clients by engaging them in our full product line
- Utilize strong communication and organizational skills to manage client relationships effectively.
- Maintain an active pipeline using Salesforce to ensure continuous new business development.
- Foster strong, long-term client relationships through personalized service.
- Stay updated on industry trends to identify growth opportunities.
- Provide regular performance reports and market insights.
- Demonstrate strong problem-solving skills in a fast-paced environment.
- Bachelor’s degree preferred.
- 3-5 years of experience in media sales, broadcast, agency or digital marketing experience.
- Google Analytics Certified is a plus.
- Proven track record of selling advertising OR account management in an agency environment.
- Ability to prospect for business utilizing research and effective consultative selling principles to generate business.
- Proficiency in Microsoft Applications.
- Excellent communication, analytical skills, proficiency in CRM tools like Salesforce, and a strong understanding of digital and television advertising platforms, preferred.
- Ability to multi-task and adapt to a fast-paced environment in a rapidly changing industry.
- Exceptional written and oral communication skills.
- Proficiency in Microsoft Applications.
- Experience with Salesforce and/or project management software preferred.
- Google Analytics experience a plus.
- Experience with Wide Orbit is a plus but not required.
- Prior media and/or marketing experience is preferred but not required.
- Must possess and maintain a valid driver’s license with a safe driving record acceptable to the company and reliable transportation for sales calls.
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