Corporate Sales Representative

Job Description

Job Description

Michigan's Adventure is looking for a Corporate Sales Representative. This key member of our marketing team actively promotes our park by building relationships with local businesses and organizations. This position will own all aspects of the sales process from prospecting to event execution.

Position Overview

At Enchanted Parks, we create places where every visit becomes a lasting memory. From thrilling rides to immersive water attractions and unique resort experiences, our destinations bring together excitement, connection, and tradition for families and guests.

The Corporate Sales Representative is responsible for driving revenue by securing corporate events, group outings, and park buyouts that deliver unforgettable experiences. This role builds strong relationships with corporate clients, develops customized packages, and identifies new business opportunities to grow attendance and revenue. Working cross-functionally with operations, catering, and marketing teams, the representatives ensures seamless execution of events from initial inquiry to post-event follow-up. With a focus on results and guest satisfaction, this role helps promote Michigan's Adventure as a premier destination for corporate entertainment and events.

Key Responsibilities:

Power the Park with Corporate Energy! Prospect, pitch, and close corporate events, company outings, and full or partial park buyouts-bringing high-impact groups in to experience the thrill.

Design One-of-a-Kind Event Experiences! Create unforgettable corporate packages that go beyond admission-featuring catered meals, private event spaces, and exclusive park perks tailored to each client.

Own the Experience from First Call to Final Ride! Guide clients through every step of the journey-from initial inquiry and proposal to execution-ensuring a seamless, stress-free, and exciting planning process.

Be the Go-To Event Expert! Build strong relationships with corporate planners, HR leaders, and decision-makers, becoming their trusted partner for memorable, high-energy events.

Bring the Park to Life in Every Pitch! Deliver dynamic presentations (in-person and virtual) that showcase the park's rides, attractions, and event capabilities-turning interest into booked events.

Make Every Event Run Like a Headliner Attraction! Partner with F&B, operations, and guest services teams to coordinate and deliver standout event experiences.

Drive Revenue with Enthusiasm and Strategy! Meet and exceed sales goals by building a strong pipeline, closing new business, and upselling premium add-ons that elevate the guest experience.

Keep the Details on Track Behind the Scenes . Manage proposals, contracts, pricing, and billing with accuracy-ensuring every detail is handled efficiently.

Stay Ahead of the Excitement Curve! Keep up with new attractions, seasonal events, and promotions to continuously offer fresh, compelling experiences to corporate clients.

Be There When the Big Day Arrives! Support key events and buyouts as needed, ensuring everything runs smoothly and guests have an exceptional experience from start to finish.

Turn Great Events into Long-Term Partnerships. Follow up after events, gather feedback, and build lasting relationships that bring corporate clients back again and again.

Qualifications

Bachelor's degree in Business, Marketing, Hospitality, Communications, or related field (or equivalent experience)

3-5+ years of experience in sales, preferably in hospitality, entertainment, tourism, or event sales

Proven track record of meeting or exceeding sales targets and revenue goals

Experience in corporate sales, group sales, or event planning, including buyouts, meetings, and catered events

Strong prospecting and business development skills, with the ability to generate new leads and build a robust sales pipeline

Excellent communication, negotiation, and presentation skills with the ability to influence decision-makers

Strong relationship-building skills and a customer-first mindset focused on delivering exceptional client experiences

Highly organized with the ability to manage multiple accounts, timelines, and event details simultaneously

Experience using CRM systems (e.g., Salesforce or similar) and Microsoft Office Suite

Ability to collaborate cross-functionally with operations, catering, and marketing teams to execute successful events

Strong attention to detail and problem-solving skills, with the ability to adapt in a fast-paced environment

Availability to work flexible hours, including evenings, weekends, and holidays as needed for client events and park operations

Performance Metrics

Revenue Generation - Total corporate sales revenue vs. target; growth in year-over-year revenue

New Business Development - Number of new corporate accounts secured; pipeline growth and prospecting activity

Booking Volume & Conversion - Number of events/bookings closed; lead-to-sale conversion rate

Average Deal Size - Revenue per booking, including upsells such as catering, premium experiences, and add-ons

Event Attendance & Utilization - Total group attendance driven; success in filling capacity for key dates and time periods

Client Retention & Repeat Business - Percentage of returning clients; renewal rate for annual or recurring events

Customer Satisfaction - Post-event feedback scores; client satisfaction and likelihood to recommend

Sales Activity Metrics - Number of calls, emails, meetings, and proposals generated to maintain a strong pipeline

Pipeline Management - Accuracy of sales forecasts; timely follow-up and progression of leads through the sales funnel

Upsell & Cross-Sell Performance - Revenue generated from enhancements such as catering and add-on packages

Event Execution Support - Smooth handoff and coordination with operations and catering teams; minimal client issues or escalations

Market Penetration - Growth within target segments (corporate, local businesses, associations); competitive positioning in the market

Why Join Enchanted Parks

At Enchanted Parks, you're not just marketing a destination-you're helping create the moments guests remember for a lifetime. This is an opportunity to lead with impact, inspire teams, and shape the future of a growing collection of parks and resorts.