Senior Vice President, Markets
- Serves as a key member of the Executive Leadership Team responsible for overall business performance and organizational growth.
- Develops and leads a comprehensive growth strategy that integrates commercial, Medicare, Medicaid, and Government lines of business to expand HAP’s market footprint and revenue base.
- Leads and aligns Business Development, Commercial Sales, Government Programs, and Product Development to achieve enterprise growth goals.
- Oversees business forecasting, and execution of initiatives that drive membership growth, customer acquisition, and retention across all markets.
- Partners with internal teams to support the strategic plan for all sales and business development.
- Directs all distribution channels, including broker/consultant networks, direct sales, and strategic partnerships, to optimize reach and effectiveness.
- Establishes sales targets, incentive structures, and performance metrics that drive accountability and results across the sales organization.
- Ensures seamless coordination and execution of new business quotes, renewals, and pricing strategies in collaboration with internal teams.
- Strengthens relationships with consultants, producers, and key employer groups to position HAP as a partner of choice.
- Leads all member retention efforts across all lines of business.
- Oversee product, ensuring new offerings are responsive to customer needs, financially sound, and aligned with market trends.
- Partners with Finance, Underwriting, and Actuarial teams to develop competitive pricing and ensure profitable product portfolios.
- Advances innovation across product lines, including self-insured, rental network, and ancillary offerings, to enhance HAP’s competitive position.
- Collaborates with Population Health, Clinical Operations, and Care Management to align growth initiatives with value-based care strategies.
- Cultivates strategic partnerships, joint ventures, and affiliations that expand HAP’s reach and capabilities.
- Leads enterprise business development efforts that position HAP for sustained growth in an evolving healthcare landscape.
- Represents HAP within the community, industry forums, and government channels to strengthen brand visibility and advocacy.
- Supports HAP’s relationship with Henry Ford Health and other system partners to drive integration and enterprise-wide growth initiatives.
- Builds and maintains a high-performing, accountable, and engaged growth organization.
- Partners with Human Resources to assess, recruit, and develop top talent across sales and business development functions.
- Fosters a culture of performance, collaboration, and continuous improvement with emphasis on customer service excellence and results orientation.
- Provides leadership in collective bargaining processes related to sales functions in collaboration with Human Resources.
- Collaborates with the CFO to ensure growth strategies align with financial performance targets and compliance requirements.
- Oversee development of budgets, KPIs, and operational plans that drive financial sustainability and growth.
- Monitors market trends and competitor dynamics to proactively adapt strategy and maintain market leadership.
- Bachelor’s degree required; advanced degree in business, health administration, or related field preferred.
- Minimum 15 years of progressive leadership experience in health insurance, managed care, or related industries with a proven record of driving sales and revenue growth.
- Demonstrated success leading multi-line product portfolios and complex distribution channels.
- Strong financial acumen with the ability to develop and execute operational and strategic plans.
- Experience building and maintaining senior-level relationships with employer groups, producers, consultants, unions, and community leaders.
- Proven success developing and executing growth strategies in highly competitive and regulated environments.
- Demonstrated leadership in mergers, acquisitions, joint ventures, or strategic partnerships.
- Experience working in diverse, urban markets strongly preferred.
- Organization: HAP (Health Alliance Plan)
- Department: EXECUTIVE OFFICE
- Henry Ford Health Location: HAP (Health Alliance Plan)
- Shift: Day Job
- Union Code: Not Applicable
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