Director of Customer Growth & Integrated Campaigns

Director of Customer Growth & Integrated Campaigns

Remote - US

What You Will Be Doing

Campaign Strategy & Ownership

• Own the full end-to-end expansion campaign framework for selling Cloud add-on products and modules to existing CIC Cloud customers.

• Translate company growth priorities and product add-ons into clear, repeatable campaign plans.

• Lead cross-functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing.

• Define campaign objectives, success metrics, timelines, and key dependencies.

• Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes.

Customer Targeting & Use-Case Definition

• Partner with cross-functional teams to identify high-propensity customer segments for Cloud Add-on campaigns.

• Define expansion triggers such as usage patterns, maturity, integration needs, compliance requirements, or supply-chain complexity.

• Build persona-specific value propositions for IT, supply chain, and operations leaders.

• Ensure campaigns are anchored in real customer pain points and buying moments - not theoretical use cases.

Messaging, Positioning & Enablement

• Collaborate with Product Marketing to develop campaign messaging, narratives, and proof points.

• Work with Marketing to align positioning across email, in-app assets, website content, webinars, demo videos, and supporting materials.

• Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets.

• Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources.

Cross-Functional Orchestration & Project Management

• Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution.

• Lead weekly execution meetings, standups, and retrospectives.

• Manage timelines, risks, and dependencies across marketing motions, sales motions, CS outreach, and product/solutions participation.

• Proactively remove blockers and escalate to executive leadership when needed.

Promotion & Channel Coordination

• Coordinate multi-channel promotion plans with Marketing, including lifecycle/email, in-app messaging, sales-led outreach, and webinar/event promotion.

• Ensure campaigns are cohesive and consistent across all customer touchpoints.

Measurement, Insights & Optimization

• Partner with the CMO and CRO to define KPIs and campaign targets.

• Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings.

• Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance.

• Use data to continually refine targeting, messaging, and campaign structure - creating a closed feedback loop with all stakeholders.

Your Skills

• Revenue Mindset: Focused on pipeline, bookings, and ARR-not just top-of-funnel metrics.

• Strong Operator: Brings structure, cadence, and discipline to cross-functional execution.

• Cross-Functional Leader: Influences without authority across Product, Sales, CS, and Marketing.

• High Bar for Execution: Drives campaigns to completion, not just kickoff.

• Strategic + Tactical: Can zoom out to portfolio strategy while also digging into execution details.

• Executive Presence: Able to confidently present to C-level leaders and senior executives.

Your Qualifications

Education

• Bachelor's degree required.

Experience

• 5+ years in B2B SaaS marketing, revenue programs, or GTM roles.

• 3+ years leading managers or team leads.

• Demonstrated ownership of pipeline, revenue impact, and expansion-focused campaign outcomes.

• Experience partnering closely with Sales, CS, Product, and Solutions teams.

• Experience working with solutions engineering or professional services teams.

• Familiarity with Salesforce CRM, marketing platforms (6Sense, SalesLoft), lifecycle tools, and AI-enabled systems.

• Proven project management ability and influence without authority.

• Strong communication, organization, and stakeholder-management skills.

• Experience with usage-based expansion models, product-led signals, or lifecycle marketing.

• Comfortable with CRM, automation, and analytics platforms.

A few things we have to offer:

• Compensation: $120,000 - $140,000 + Bonus potential

• Great Healthcare + Dental + Vision

• Flexible PTO

• Culture of support, encouraging Life-Work balance

• 401k match

• FSA and HSA options

• Employee Assistance Program

• Paid Parental Leave

• Representing a company with 4,000+ clients and a 99% retention rate

• Accelerated title and salary growth potential

• A fun and energetic work environment that makes you excited to go to work every day

We use artificial intelligence (AI) tools to assist in certain stages of our recruitment process, such as resume screening and candidate matching. These tools are designed to support fair and consistent evaluations. If you have questions about this process or would like to request an alternative assessment method, please contact us at [email protected].

Cleo Communications US, LLC is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.

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