Sr. strategist

Job Description

MRM//McCann is a leading Customer Experience Agency that puts people first. This philosophy guides our approach to creating moments that matter to both people and brands. Through data infused insights and engaging creative that is enabled through technology, we build seamless, connected experiences that result in profitable relationships. The agency is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit

About The Role

We’re seeking a Senior Strategist who can seamlessly blend consumer insight, data interpretation, and storytelling to shape strategies that elevate GM brand websites (Chevrolet, Buick, GMC, and Cadillac). This role is ideal for someone who is both analytical and creative—someone who sees the big picture but knows the details matter, too.

As a senior member of the team, you’ll lead the development of content and communication strategies that drive long-term customer value, deepen engagement, and improve user experience across GM’s digital ecosystem. You’ll be a collaborative partner to account leads, creatives, data teams, and clients, with the confidence to guide strategy conversations and the discipline to execute.

Responsibilities

• Lead development of cross-channel digital and content strategies that strengthen customer relationships and increase conversion
• Collaborate closely with internal teams and client stakeholders to uncover opportunities rooted in customer needs and business goals
• Translate research and performance data into actionable insights, compelling narratives, and clear strategic POVs
• Write and deliver creative briefs that inspire standout work and ensure alignment with strategic intent
• Shape messaging frameworks and content architecture across web platforms with attention to SEO, personalization, and brand voice
• Partner with analytics teams to define KPIs, measurement strategies, and testing plans
• Conduct communications audits, user journey evaluations, and competitive benchmarking to inform recommendations
• Stay informed on automotive trends, consumer behavior, and emerging digital tools/technologies
• Mentor junior strategists and contribute to a strong, collaborative strategic culture
• Confidently present strategy work internally and externally, adapting messaging for senior stakeholders
  
  

Education And Experience

• 5+ years of experience in strategic planning, digital strategy, content strategy, or customer experience, preferably in an agency or consultancy
• Strong understanding of content ecosystems, user behavior, and digital KPIs
• Demonstrated ability to lead integrated strategy development across large-scale websites or platforms
• Proven success building strategic presentations that inspire creative and influence executive stakeholders
• Confident communicator and storyteller, with experience presenting to senior clients
• Familiarity with automotive, tech, or similarly complex industries is a plus
• Skilled in both qualitative and quantitative research methods, and able to turn findings into compelling insights
• Passionate about innovation, consumer behavior, and the evolving role of content in the digital journey
• Bachelor's degree in marketing, communications, business, or related field (graduate degree a plus)
  
  

NO THIRD PARTY RESUMES ACCEPTED.

MRM is an EEO/AA employer and does not discriminate on the basis of race, color, religion, creed, gender , sexual orientation, age, gender identity, marital status, citizenship, disability, genetic information or veteran status or any other basis prohibited by applicable federal, state, or local law. MRM participates in e-Verify.

If You Require Reasonable Accommodation For Any Part Of The Application Or Hiring Process, Please Submit Your Request Through One Of The Following Methods Listed Below

• Dedicated Fax - 917-661-2462
• Dedicated E-mail – [email protected]
• US Mail – ATTN: Human Resources, 360 W. Maple Birmingham, MI 48009
• Dedicated Phone – 248-203-8000