Brand Manager
LaSalle Network has partnered with a nationally recognized organization in their search for a Brand Manager to lead strategy and execution for a portfolio of retail brands!
This role is responsible for developing shopper-focused campaigns, building brand equity, and ensuring consistent brand presence across all touchpoints. This is the perfect role for someone eager to develop compelling marketing strategies based on consumer research and trends, and to build brand equity across both eCommerce and brick-and-mortar channels. This is an opportunity to directly shape how shoppers connect with well-known retail brands, develop creative campaigns that deliver results, and work with a collaborative team in a fast-paced, growth-focused environment! What You’ll Do:- Manage end-to-end brand research and equity tracking, using insights to guide strategy and strengthen brand positioning.
- Develop annual marketing plans and full-funnel campaigns—including digital marketing—to engage shoppers before, during, and after their shopping trips.
- Partner with creative and media teams to deliver impactful campaigns across digital, social, and in-store channels.
- Analyze performance metrics, market data, and shopper insights to optimize marketing efforts and drive growth.
- Work cross-functionally with analytics, merchandising, and operations teams to execute marketing programs.
- Bachelor's degree in Marketing, Business, or related field (MBA strongly preferred)
- 3+ years of experience in brand management, marketing strategy, or category management
- At least 1 year of experience working in marketing within the CPG, retail, or manufacturing space.
- Proven experience leading brand equity research and translating insights into actionable strategies
- Hands-on experience managing digital marketing campaigns
- Strong analytical skills and ability to use data to inform decisions
- Excellent communication, presentation, and cross-functional collaboration skills
This opportunity is perfect for candidates open to around $110k as a base salary, along with annual bonus eligibility.
This position also comes with a full suite of benefits including a generous PTO package, 401k eligibility, medical, dental, vision, and more!
Sr. Marketing Recruiter
LaSalle Network #LI-MS12
Recommended Jobs
OBD PVE Test Engineer
OBD PVE Test Engineer The OBD Production Vehicle Evaluation (PVE) Test Engineer is responsible for executing assigned OBD diagnostic demonstration programs which are submitted to the California Air …
Clean Room Technician T-F 10 hour Shift
Job Description Job Description Participating Employer: MI Tr-Share Child Care Program *Your child cost is reduced by 66% for eligible employees* $2000 RETENTION BONUS Servo Clean Room Te…
Technical Sales Representative - WY
Are you an experienced Technical Sales Professional in the process industry looking to grow your career? If so, Emerson has an exceptional opportunity for you! Based in South Central Wyoming, you will…
Body Shop Technician
Crest Ford Flat Rock, is looking for highly motivated body repair technician to complement our team and work in our professional repair facility. We are family owned & operated. Our experienced team o…
Senior Data Product Manager
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourse…
Nurse Practitioner
Job Description Job Description About Us Pinnacle Fertility is the nation's fastest-growing physician-centric fertility care platform, supporting high-performing fertility clinics and comprehe…
Dental Assistant
Job Description Job Description Job Title: Dental Assistant w/X-ray Department/Location: Operations Reports to: Dental Practice Manager FLSA Status: Non-Exempt Compensation Inform…
Dietary Aide - $16.00 per hour to start
Join our WellBridge of Rochester Hills team! Our Dietary Aides strive to provide the best culinary experience and ensure satisfaction is a top priority. Our patients look forward to their meals…
Labor and Employment Associate
The Grand Rapids office of Barnes & Thornburg LLP is seeking candidates with either employment litigation/counseling or traditional labor experience. Candidates should have 2 to 6 years of experience.…
Trak-Star Sales Rep
The Trak-Star Sales Representative reports directly to the Sales Manager. Collaborate and partner with Class 1, Short Line, Transits, and Railroad Contractors. Ability and willingness to travel…