Marketing Analyst

Kforce has a client in Warren, MI that is seeking a Marketing Analyst to own and optimize dealer lead management and customer engagement initiatives across the company. This role advances dealership performance, strengthens vendor partnerships, and turns complex processes into scalable, dealer friendly solutions that improve adoption and outcomes. The Analyst will serve as a program expert, cross functional collaborator, and trusted resource for field teams, dealers, and vendor partners. Key Responsibilities:

• Own and manage our client's Data Mining program within the IMR portfolio, driving operational excellence, performance visibility, and continuous improvement across brands
• Collaborate across internal GM teams to align initiatives and deliver relevant, dealer focused content
• Build and maintain strong partnerships with approved vendors; Oversee onboarding, performance reviews, and quarterly audits to ensure dealer value and program effectiveness
• Draft Global Connect messages, newsletters, dealer one-pagers, field guides, and SharePoint content that communicate key program information
• Maintain the BDC Support App, ensuring content is accurate, current, and easy for field teams and dealers to navigate
• Analyze weekly and monthly performance data; Translate insights into clear recommendations for vendors to improve dealer participation, adoption, and sales outcomes
• Assist with planning and execution of the monthly webinar, managing timelines, vendor participation, content development, and dealer communications
• Assist with ongoing maintenance of the BDC Support App, ensuring content is accurate, current, and easy for field teams and dealers to navigate
• Bachelor's degree
• 2+ years of OEM, field, or dealer experience; Bonus - experience in automotive lead management, CRM workflows, BDC operations, or digital retailing
• Excellent communication, presentation, organization, project execution, and relationship building skills
• Strong analytical skills with the ability to translate data into actionable strategies
• Initiative-driven with a proven ability to work independently and make decisions with minimal direction
• Experience in cross-functional collaboration and performance-based solution development
• Vendor and program management experience
• Proficiency in Microsoft Office tools (PowerPoint, Excel, Teams, etc.)
• Willingness to travel (<10%)

• Familiarity with digital tools and dealer program ecosystems
• Experience working with vendor partners in a highly collaborative environment