Senior Business Analyst

This job is with WPP Production, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What does a Sr. Market Business Analyst do at WPP Production?

The Sr. Market Business Analyst is the chief author and verifier of vehicle Order Guides and provides a critical role for the creation and verification of Vehicle Retail Window Label content. This position requires deep product knowledge, the ability to navigate Ford’s systems and product documents, to work closely with Ford Brand Managers/Product Marketing Managers and Hogarth Product Information colleagues, collate differing inputs to create critical product documents used to verify Ford’s dealer and consumer marketing efforts.

Reporting lines and key stakeholders

This role reports to the Director, Production Integration & Compliance

You will work closely with Client Brand Managers, Product Marketing Managers, Internal Product Information teams

Critical Job Competencies

• Knowledge: Understanding of basic vehicle features and functionality, the mapping codes to descriptions, and the ability to develop comprehensive end-user guides based on a myriad of inputs and source documents
• Analytical skills: Ability to interpret feature availability, rules and requirements and for any given vehicle line and identify/report errors contained in inputs to ensure all users of the inputs are working with accurate information
• Communication: Effectively communicate among a wide client and agency partner network with a prioritization on obtaining accurate information
• Teamwork: Capacity to use well-developed social skills to establish and maintain positive professional working relationships within a diverse group of people
• Timeliness: Meet assignment deadlines and provide timely responses to inquiries and direction in a highly dynamic environment
• Integrity: Must be honest, reliable, and trustworthy, and have a positive, helpful attitude. Independent working skills are a must

Responsibilities

• Creation and maintenance of Order Guides and Vehicle Retail Window Labels by aligning information contained in Program Direction Letters (Engineering) and established communication intent (Marketing)
• Establish and maintain positive business relationships with key Ford personnel Codification, PDL Authors, Engineering SMEs and Pricers to verify and confirm accuracy in inputs
• Actively participate in Ford’s Nomenclature Dictionary development to drive cross-vehicle line consistency in marketing and training materials
• Aid the marketing teams at Ford and their agencies for critical reviews, including MYCO, NVO, product brochures, hero cards, and sourcebooks
• Act as a critical resource in troubleshooting and resolving client/customer issues relating to vehicle information and configurations
• Maintain a library of critical facts, including timing charts for important milestones in vehicle launches and other releases
• Offer suggestions and recommendations to ensure continuous process improvement
• Manage the marketing vehicle fleet and assist with the ordering of marketing VP, TT, PP, and MP1 pre-production vehicles
• Create reports that monitor sales, order banks, inventory, option take rates and incentives on an “as needed” basis
• Other duties as assigned, including but not limited to, BCA events, dealer programs, activations, and other on-site activities

Requirements

• Bachelor’s degree or work experience equivalent
• Ability to distinguish between critical details and unimportant facts
• Effective communicator with ability to concisely identify and convey pertinent information
• Ability to manage highly detailed and dynamic projects under tight deadlines
• Proficient with computers and willing to learn new applications as they become relevant to position
• Innate sense of curiosity and desire for continuous learning
• Previous agency, engineering or automotive experience and knowledge of Ford systems is a plus
• Able to work independently in an offsite capacity

Why Work Here

At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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