Business Development Representative/Account Executive

Mobile Health Resources
Lansing, MI
POSITION SUMMARY
The Business Development Representative (BDR) is responsible for identifying, qualifying, and developing new business opportunities across both of Mobile Health Resources’ core service lines—EMS Survey Team and EMS Billing Services. The BDR plays a key role in expanding the company’s client base by cultivating relationships with potential clients, managing the RFP process, and supporting the sales pipeline through strategic outreach and follow-up. While the primary focus of this position is on the growth of EMS Survey Team, the BDR also supports business development for EMS Billing Services by coordinating and preparing high-quality, compliant, and competitive proposals for new opportunities.

ESSENTIAL JOB FUNCTIONS
1. Prospect into EMS organizations (municipal fire/rescue, private ambulance, hospital transport, air medical, and NEMT) to build pipelines across defined territories.
2. Engage decision-makers and influencers such as EMS Chiefs/Deputy Chiefs, Compliance Officers, QA/QI Managers, and IT Professionals.
3. Execute multi-channel outreach (phone, email, social, events) with personalized, value-led messaging tied to EMS Survey and Billing pain points and all follow up sales activities.
4. Maintain rigorous CRM hygiene: log activities, update lead and account data, track stages, and forecast meetings and pipeline accurately.
5. Coordinate the Request for Proposal (RFP) process for EMS Survey & Billing Services, including:
6. Monitoring and tracking RFP opportunities through public and private procurement channels.
7. Collaborating with leadership to gather necessary documents, pricing, and organizational information.
8. Preparing and submitting professional, complete, and timely proposal responses.
9. Conduct discovery calls with prospective clients to understand operational needs and align MHR’s solutions to meet those needs; conduct demos of appropriate solutions.
10.Create proposals, presentations, and other sales collateral.
11. Provides feedback from the field to inform marketing strategies and service development.
12.Support conference and association event strategies (e.g., AAA, EMS World, Pinnacle EMS Leadership, state EMS associations) through pre-show prospecting; lead in-booth demos and after-hours activities during shows, and conduct post-show follow-up.
13.Uphold ethical, compliant selling practices; understand and respect HIPAA and applicable regulations while conducting outreach and discovery.
14.Meet and exceed monthly targets for qualified meetings booked, opportunity creation, outreach activity, and conversion rates.
15.Performs other duties as required or assigned.

EDUCATION/EXPERIENCE
1. Bachelor’s degree in business, marketing, communications, or a related field (or equivalent experience).
2. Minimum of five (5) years of experience in business development, inside sales, preferably in healthcare, technology, or EMS-related fields.
3. Experience with CRM systems required; HubSpot preferred.
4. Familiarity with or direct experience in Healthcare and/or EMS industry preferred.
5. Prior experience managing RFPs preferred.

KNOWLEDGE/SKILLS/ABILITIES
1. Proven success in generating pipeline and closing business with mid-market and enterprise accounts.
2. Excellent written and verbal communication skills, including clear writing, proposal and presentation development, confident phone presence, active listening, and the ability to simplify complex topics.
3. Strong organizational and time-management skills; able to manage multiple priorities simultaneously.
4. Proficiency in Microsoft Word, Excel, PowerPoint, Google Suite and CRM systems.
5. Ability to work independently and collaboratively in a team environment.
6. Resilience and coachability; you iterate quickly based on feedback and data.
7. Self-motivated with a proactive, goal-oriented approach.
8. Professional demeanor with strong interpersonal and relationship-building abilities.
9. Attention to detail and accuracy in documentation and communication.
10.Understanding of healthcare or EMS-related business models preferred.
11. Must have a valid driver’s license, reliable personal vehicle, and ability to travel for meetings, conferences, or client visits as needed.

PHYSICAL REQUIREMENTS
1. Talking – expressing or exchanging ideas by means of the spoken word to impart oral information to others accurately (2-4 hrs. daily).
2. Hearing – perceiving the nature of sound by ear (2-4 hrs. daily).
3. Sitting – remaining in a seated position (6-8 hrs. daily).
4. Standing – remaining on one’s feet in an upright position at a workstation without moving about (1-2 hrs. daily).
5. Walking – remaining on one’s feet moving around the building without sitting (1-2 hrs. daily).
6. Lifting – raising or lowering an object under 20 lbs. from one position to another (infrequently).
7. Work Environment – general office work and exposure to elements within the office environment (6-8 hrs. daily).
8. Travel-ability to travel up to 20% of the time for meetings, conferences, client visits, training, or other business needs. Travel may include same-day and overnight trips, requiring the use of a personal vehicle and/or commercial air and ground transportation.

MUST be located within the continental U.S. Office hours are in Eastern Standard Time

Posted 2025-12-16

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