Account Sales Manager II

Red Bull
Grand Rapids, MI

To provide an 18 month development opportunity for qualified High Potential ASM I employees. The Account Sales Manager II (WINGPERSON) function is to increase product sales and placement at all large & small format “off premise” stores. The primary purpose of the ASM II is to effectively bolster performance of the ASM I in its service to all customers with passion, responsibility, focus and professionalism. The ASM II will be responsible for driving sales, volume and initiatives.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

  • Manage Red Bull products in assigned RBDC accounts

    Determine current and on-going product needs at accounts

    Ensure that all Red Bull equipment is clean and in good working order.

    Inspire & Support the ASM I and Sales Trainee positions in peak performance of best practices. This includes, but is not limited to, feedback/coaching and route coverage.

    Support the DSM position in route coverage, Power Route Rides, Monthly Performance Review and vacation/leave coverage.

  • Establish and maintain regular and on-going communication with DSM’s, ASM I and retail partners/decision makers in order to successfully implement local programming.

    Market Analysis: Identify Opportunity. Develop Solutions. Implement SMART Action Plans.

    Build and protect the Red Bull brand through proper rotation to ensure fresh product and set proper brand flow following Red Bull standards.

    Teaching the ASM I selling skills through the established selling process, this will include role plays, overcoming objections, and retail math skills as well as understanding the different buying personalities of decision makers.

  • Collaborate with members of the RBNA Sales and DP Team’s to develop and execute programs.

    Work collaboratively across the organization and share best practices. Act as a major contributor/leader among peer group. Supports ALL districts within a facility.

    Demonstrate best practices while on Launch Support.

    Diligent use of Daily Tracker to measure On-route and Off-route contribution.

    Ensure the Branch Team understands and adheres to Company standards and operating procedures.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Valid US Driver’s License and obtainment of DOT Medical card
  • Must be at least 21 years of age
  • Experience as Account Sales Manager for a minimum of 6 months
  • Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
  • English; additional languages an advantage
  • Travel 0-10%
  • Permanent
  • Benefits eligible
Posted 2025-09-10

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