Sales Manager

Job Description

Job Description

At FASTSIGNS® of Grand Rapids, MI, we partner with our clients to create signage and graphics that are accurate and consistent with the brand that they have worked so hard to develop. Whether a client is bringing that brand to a new location, to a tradeshow, to a fleet of vehicles, or to showrooms around the world - FastSigns can consult, design, produce, and install based on your budget and timing.

The Opportunity

FASTSIGNS of Grand Rapids is seeking an experienced Sales Manager who is passionate about growing both people and revenue. In this Player/Coach role, you will manage your own book of business while mentoring and leading our Inside and Outside Sales teams toward consistent performance and growth. We’re looking for a results-driven leader who understands the signage industry, embraces data-driven decision-making, and knows how to lead a team in a fast-moving, opportunity-rich environment.

POSITION OVERVIEW

The Sales Manager is responsible for leading, developing, and supporting FASTSIGNS’ Inside and Outside Sales teams while actively contributing to revenue growth through direct sales. This is a hands-on leader role that balances personal business development with team leadership, performance management, and sales process accountability.

The Sales Manager sets the standard for consultative selling, customer experience, and internal collaboration. This role will partner closely with Inside Sales, Project Managers, Production, and Leadership to ensure a seamless sales-to-production workflow, consistent execution, and achievement of company sales goals.

KEY RESPONSIBILITIES

Sales Team Leadership & Development

• Lead, coach, and develop Inside and Outside Sales Representatives through regular 1:1 meetings, field ride- along, and ongoing feedback
• Set clear expectations for sales activity, customer engagement, follow-up, and accountability
• Support professional development by coaching on prospecting, discovery, solution development, quoting, and closing techniques
• Conduct formal monthly 1:1 reviews focused on performance, pipeline health, and each salesperson’s path to goal
• Foster a positive, accountable team culture centered on collaboration, ownership, and continuous improvement

Business Development & Revenue Growth

• Actively manage and grow a personal portfolio of key and high-value customer accounts
• Establish and reinforce consistent prospecting, pipeline management, and follow-up standards across the sales team
• Coach sales representatives on identifying and pursuing new business opportunities through networking, referrals, and targeted outreach
• Monitor industry trends, customer needs, and competitive activity to identify growth opportunities to inform sales strategy
• Represent FASTSIGNS at community events, networking groups, and industry functions to generate new business and strengthen brand presence

Customer Engagement & Relationship Management

• Set and model expectations for consultative selling and relationship-based customer engagement
• Participate in key customer meetings, site visits, and discovery sessions for complex or high-impact projects
• Ensure the sales team consistently educates customers on FASTSIGNS’ in-house manufacturing capabilities and full range of solutions
• Support sales representatives in setting clear customer expectations related to timelines, deliverables, and costs
• Drive a customer-first mindset that promotes satisfaction, repeat business, and long-term relationships

Sales Process, Collaboration & Execution

• Lead and reinforce collaboration between Inside and Outside Sales, Project Management, and Production teams
• Ensure consistent adherence to sales processes, CRM usage, quoting standards, and project handoff procedures
• Identify and address breakdowns in the sales-to-production workflow to improve efficiency and customer experience
• Partner with Project Managers and Leadership to resolve issues, manage expectations, and ensure successful project outcomes
• Promote thorough customer and project follow-up to drive satisfaction and repeat business

Sales Operations, Metrics & EOS Accountability

• Operate within EOS, serving as the key sales leader accountable for team performance
• Lead weekly sales meetings focused on priorities, issue-solving, accountability, and team alignment
• Track and manage KPIs related to sales activity, pipeline health, quoting, follow-up, and closing ratios
• Use CRM data and scorecards to forecast revenue, identify gaps, and coach team members toward their goals
• Translate EOS metrics and expectations into clear, actionable guidance for the sales team

QUALIFICATIONS

• Proven experience leading, coaching, and developing a sales team
• Strong communicator with excellent verbal and written communication skills
• Ability to provide clear, direct feedback while maintaining trust and morale
• Highly organized with strong time management and follow-through
• Metrics-driven mindset with experience using CRM systems and performance data
• Strong relationship-building skills and customer-focused approach
• Strong negotiation and closing skills, with the ability to both lead by example and coach others through complex sales conversations

EDUCATION / EXPERIENCE / OTHER REQUIREMENTS

• Bachelor’s Degree or equivalent experience
• Prior experience in signage, graphics, print, or commercial construction strongly preferred
• 5+ years of experience in sales or business development, required
• Experience working with CRM software, preferred
• Experience working with EOS or similar performance framework, preferred
• Must have valid driver’s license

Compensation & Benefits

• The company offers a full range of benefits including: Medical, Prescription Drug, Dental, Vision, Health Savings Account, Life Insurance, Disability and Other Insurance Plans, Paid Time Off, Holidays, 401(k), and Short- & Long-Term Disability.

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