Corporate Marketing Manager
Sales & Enterprise Marketing Support
- Develops research-driven proposals and presentations tailored to audience needs, supported by data.
- Challenges traditional approaches by focusing on audience insights, asset optimization, and industry best practices to maximize revenue.
- Crafts compelling sales stories from quantitative and qualitative data, driving meaningful revenue growth.
- Designs persuasive proposals that align with company products while identifying up-sell opportunities.
- Serves as a key liaison between clients, Account Executives, and internal departments, participating in client and prospect meetings as needed.
- Collaborates with other Marketing Managers to create streamlined processes and develop best-in-class marketing resources that highlight the Adams Outdoor story.
- Partners with the Director of Marketing to own the digital marketing roadmap, including paid media, content strategy, SEO/SEM, email marketing, and marketing automation.
- Manages digital campaigns across channels (Google Ads, LinkedIn, programmatic, etc.) to drive lead generation, nurture client relationships, and increase brand visibility.
- Collaborates with the Social Media Coordinator to align campaigns and ensure consistency of brand voice and messaging across platforms.
- Works with creative team to develop digital content (graphics, case studies, videos, landing pages) aligned to sales and brand objectives.
- Partners with Sales to launch and track integrated campaigns (OOH + digital) for measurable ROI.
- Leverages HubSpot and other tools for marketing automation, CRM management, and campaign tracking.
- Reports on campaign performance (KPIs, attribution, pipeline impact), presenting insights and optimizations to leadership.
- Own and manage the mapping of customer touchpoints to optimize the customer journey and drive engagement.
- Conducts in-depth research on clients, competitors, and market trends to shape both OOH and digital strategy.
- Uses marketing research tools and platforms (PlacerAI, Geopath, HubSpot, Google Analytics, ChatGPT etc.) to create marketing opportunities and measure effectiveness / optimize future programs.
- Guides lead-generation efforts with discretion and sound judgment.
- Identifies new opportunities in digital and OOH channels to expand Adams’ enterprise market presence.
- Updates and distributes marketing materials across all channels to ensure consistency and effectiveness.
- Prioritizes and manages multiple projects to meet deadlines and optimize workflow.
- Performs additional responsibilities as assigned by the Director of Marketing.
- Bachelor’s Degree in Marketing, Advertising, Digital Media, Business, or related discipline (or equivalent experience).
- 5+ years of experience in marketing, ideally spanning both media/advertising sales and digital marketing management.
- Expertise in research databases, tools and applications including but not limited to Ad Mall, Kantar, Geopath, PlacerAI, HubSpot, and Google Analytics.
- Strong experience managing paid media campaigns, SEO/SEM strategies, content development, and social media marketing.
- Experience with HubSpot or similar marketing automation platforms required.
- Familiarity with Adobe Creative Suite and/or Canva a plus.
- Proven sense of ownership in projects or initiatives you champion.
- Ability to work independently and resolve problems, while being a team player to drive success.
- Excellent organizational, interpersonal and communication skills.
- Strong copywriting and storytelling skills, both for sales collateral and digital channels.
- Highly proficient in Microsoft Office Suite – PowerPoint Designer a plus!
- Competitive salary and bonus opportunity.
- Comprehensive benefits package, including health, dental, and vision insurance.
- Opportunities for professional growth and leadership in both OOH and digital marketing.
- Collaborative and supportive work environment.
- A chance to shape impactful integrated marketing campaigns in a growing company from the ground up.
- Able to travel outside of the office at least 10% of the time for meetings and industry events.
Regular ADAMS OUTDOOR ADVERTISING:
- Adams Outdoor Advertising (adamsoutdoor.com) is the nation’s fourth largest out-of-home advertising company and the largest privately held. Across key U.S. markets, Adams transforms everyday spaces into unforgettable brand moments with a premium network of static and digital billboards. Fueled by creativity, innovation, and a deep understanding of audience behavior, Adams helps brands stand out, spark conversation, and drive results.
- Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021.
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