Marketing Manager - Talent Brand

As a Marketing Manager - Talent Brand, you will be at the forefront of building a bold, magnetic employer brand for Rocket that inspires top talent to join our mission. You will lead integrated marketing initiatives that position Rocket as a premier destination for career growth and innovation. By leveraging data, market insights, and creative campaigns, you will drive awareness, generate high-quality leads for open roles, and elevate our presence across key talent audiences. You will collaborate across the organization to launch high-impact campaigns, optimize digital platforms, and deliver results that fuel our hiring success.

About the role

• Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives
• Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators that produce high-quality, engaging marketing that aligns with brand messaging and resonates with target audiences
• Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives, leveraging data insights to inform decision-making and optimize performance
• Collaborate with internal teams, agency teams and vendors to align marketing efforts with overall business strategies and support integrated go-to-market plans
• Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications and touchpoints
• Implement lead generation programs and tactics to attract and capture qualified leads, nurturing them through the marketing funnel to drive conversions and sales opportunities
• Build and maintain relationships with internal stakeholders, external partners, industry influencers and media outlets to enhance brand visibility, credibility and market presence

About you

Minimum Qualifications

• 5 years of brand management or marketing experience leading integrated campaigns, owning key channels and driving growth
• Bachelor’s degree in marketing or a related field, or equivalent competency
• Knowledge of project management principles
• Foundation in core marketing fundamentals with experience making strategic business decisions, prioritizing growth levers and connecting big picture strategy to tactical execution

Preferred Qualifications

• Knowledge of the principles, practices and techniques of developing marketing strategies and driving brand growth
• Advanced knowledge in analyzing and interpreting marketing related data
• Experience with AI tools to deliver marketing excellence
• Experience with CRM platforms (e.g., Beamery, Salesforce, etc.) and marketing automation tools.

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected].