Director of Sales

Location: Gaylord, MI (relocation is required and assistance is available) Travel: 30–50%, including 6–8 international trips per year Company Overview Founded in 1948, Perfecto Industries, Inc. is a U.S. leader in the design and manufacturing of coil handling, feeding, and straightening equipment. With facilities in Ohio and Michigan, Perfecto has built a reputation for engineering innovation, product durability, and trusted partnerships with global customers in the container and metal forming industries. Our equipment is used worldwide by manufacturers who demand precision, reliability, and efficiency. Position Summary Perfecto is seeking a Director of Sales to manage relationships and grow accounts with our global customer base. This is a technical sales role focused on servicing and supporting existing customers rather than new business development. The Director of Sales will work closely with customers to provide solutions, proposals, and technical answers, while coordinating with internal engineering and operations teams to ensure customer satisfaction. This role reports directly to senior leadership and requires a hands-on, consultative approach. Key Responsibilities

• Serve as the primary point of contact for customers, providing proposals, technical guidance, updates, and delivery information.
• Travel domestically and internationally (30–50% of the time, including 6–8 trips abroad annually) to meet with customers and support projects.
• Prepare equipment quotations, negotiate contracts, and oversee purchase order execution.
• Maintain expertise in Perfecto’s products and services, ensuring technical accuracy in all customer communications.
• Collaborate with internal teams to address customer needs, including service, spare parts, and new equipment.
• Develop service strategies to enhance customer satisfaction and strengthen long-term relationships.
• Monitor industry trends, practices, and technologies to support continuous improvement.

• 4+ years of experience in machinery sales, container manufacturing equipment, or related industrial equipment sales (required).
• Strong technical aptitude; ability to understand equipment specifications, make recommendations, determine requirements, present and explain operation of our machinery in detail and read engineering prints.
• Proven ability to communicate effectively with global customers and internal teams.
• Personable, self-motivated, and highly organized with strong time management skills.
• Proficiency with Microsoft Office and standard business software.
• International business experience is a plus, but not required.

• Base salary: $120,000–$130,000, plus bonus and profit sharing opportunities.
• Comprehensive benefits including BCBS health insurance, 401(k), PTO, and paid holidays.
• Relocation assistance available for candidates outside the Ohio area.
• Flexible hybrid work options available after relocation.