Franchise Marketing Specialist

• Full-time hybrid schedule: in the office two days/week and remote three days/week after an initial training period
• Quarterly bonus potential
• Medical, Dental, and Vision, offered on the first day of the month following the date of hire
• 401k match: 4% company match
• Mental health support through Headspace Health app-free to employees

• Promote and assist in planning and executing local franchise marketing solutions supporting playbook and tactics including PPC, local direct mail, awareness advertising (TV, radio, digital display, or billboard), social media, grassroots marketing and other local marketing and advertising tactics
• Work with multi-department consulting team to identify and assist franchises in need of additional marketing support
• Coordinate franchise co-op activities including meetings, research, and budgets, as applicable
• Promote best practices on marketing spends and staffing to support location growth objectives
• Interact with the Michigan Support Center marketing department team members to gain basic knowledge of each subject matter expert's area of expertise; proactively develop job aids and other internal support materials to achieve knowledge level sufficient to assist with most franchise questions and inquiries (some requests will still require elevation to SME)
• Serve as first point of contact for franchise contact into the Michigan Support Center marketing department
• Work closely with Internal Marketing Specialist as assigned franchises to ensure franchise web content is updated according to policy
• Connect franchise staff with marketing team subject matter experts and/or other consulting team members, as applicable; develop internal communications as appropriate
• Collect, review, and offer feedback on annual franchise marketing plans, periodic marketing performance analyses and ensure compliance with plan throughout the year
• Provide ongoing consultation with franchisees regarding local advertising initiatives and spending; develop written training and support materials including Quick Fact reference one-pagers as applicable
• Proactively audit and track individual franchise engagement in Michigan Support Center marketing tools and revenue in accordance with Marketing Playbook recommendations, using established measurement tools
• Work with multi-unit locations to assess performance, revenue and compare peer group results
• Consult with franchisees on social media activities including content, advertising, and online reputation management
• Attend job related seminars/classes each year to keep up with new trends in the field
• Act as system grassroots expert through consulting on and developing written materials for The Hub to assist franchises in enhanced grassroots marketing efforts and tracking
• Consult with franchises on local brand awareness media buys (TV, radio, outdoor, OTT)
• Work on a cross-functional consulting team designed to support and consult with assigned franchises.
• Monitoring key performance metrics, reviewing trends and concerns during bi-monthly team meetings.
• Share best practices with assigned franchises and your peer group
• Monitor, track and follow up on assigned initiatives or action plans
• Document all franchise communication in the Call Reporting system.
• Focused marketing efforts: Assist other marketing team members with any projects identified as a key focus; demonstrate flexibility and positive attitude in embracing sometimes quickly changing priorities Respond to incoming requests: Respond to franchise requests, calls and emails within 24 hours.

Skills/Knowledge/Abilities (SKA) Required:

• Understanding of marketing theory and process.
• Thorough understanding of marketing tactics and developing the appropriate marketing mix for a specific market.
• Knowledge of social media platforms (Facebook, Instagram, X, Pinterest, Tik Tok etc...)
• Extensive knowledge of digital advertising including social media, PPC, digital display, SEO, and OTT
• Ability to analyze data and provide recommendations from results
• Extensive knowledge of and experience in executing franchise-level grassroots marketing efforts
• Excellent communication skills (written and oral)
• Positive attitude including eager adaptability to quickly changing priorities; willingness to go “above and beyond” to ensure excellent service to franchisees and franchise-level employees; respectful and positive interaction with other Michigan Support Center employees; demonstration of positive attitude even under stressful or high-pressure situations
• Ability to manage multiple tasks/projects to meet deadlines. multi-task; manage projects.
• Provide prompt follow-up to franchises and other Michigan Support Center employees
• Ability to manage a platform-based content management system
• Detail-oriented and accurate
• Ability to negotiate and build consensus among differing groups of people
• Ability to train others, and seek appropriate training as necessary
• Proactively identify and seek solutions to problems and challenges
• Computer inquisitive; Highly proficient with Microsoft Office including Word, Excel, and PowerPoint
• High level of commitment to the TWO MEN AND A TRUCK® Core Values and Mission Statement

• Bachelor's degree in marketing, communication, advertising, business or related field, or an equivalent combination of education and experience is required.
• A minimum of two years' experience in sales or marketing is required. Experience in field marketing and/or sales support is preferred.