Strategist - Media Performance

Job Description

The Role

As a Strategist within Marketing Analytics & Strategy (MAS), you will support strategic initiatives that drive media performance insights across GM's marketing ecosystem. This role partners closely with Marketing Strategy & Creative Insights (MSI), Media, CRM, and Brand teams to apply measurement frameworks, analyze cross-channel performance, and surface actionable insights. You will play a key role in translating media performance data into clear narratives that inform campaign strategy and investment decisions. This position is ideal for an analytically curious individual who is looking to deepen their expertise in media strategy and measurement within a collaborative, fast-paced environment.

What You'll Do

• Analyze paid media performance across Display, Search, Social, and Video channels to surface trends, conversion drivers, and optimization opportunities.

• Support the application and maintenance of media measurement frameworks, including high-value behaviors, benchmarks, and investment inputs, while upholding tagging, data quality, and governance standards.

• Partner cross-functionally with MSI, Media, CRM, Brand, Research, and Data Science teams to contribute media insights to scorecards, business reviews, and campaign planning.

• Build, QA, and maintain recurring and ad hoc reports on media KPIs and funnel performance, translating results into clear insights and initial recommendations.

• Support integration of creative taxonomy, brand power, and equity metrics into media analyses and divisional readouts.

• Contribute to presentations and dashboards by organizing data, creating visuals, and drafting talking points for senior strategist and leadership audiences.

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree in Marketing, Business Analytics, Communications, or a related field.

• 3-5 years of experience in media analytics, media strategy, marketing analytics, MMM/attribution support, or performance measurement within an agency, client, or platform environment.

• Familiarity with digital analytics tools such as Adobe Analytics or Google Analytics, and a foundational understanding of ad tech and/or MarTech ecosystems.

• Working proficiency in Excel, including pivot tables, lookups, and basic modeling; experience with Power BI or similar BI tools is a plus.

• Basic working knowledge of SQL, including writing simple select, filter, and join queries to support data analysis.

• Strong communication skills with the ability to explain data findings clearly and concisely to non-technical audiences.

• Demonstrated ability to manage multiple deliverables, prioritize effectively, and collaborate across cross-functional teams.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Exposure to creative measurement, brand equity analysis, or MMM/attribution modeling, including supporting data pulls or performance readouts.

• Experience or strong interest in media strategy for large consumer brands or within the automotive industry.

• Familiarity with Python and/or cloud-based data platforms such as Azure or Databricks for analysis or automation.

• Comfort working with both agency partners and internal stakeholders, incorporating feedback and iterating on insights and deliverables.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job may be eligible for relocation benefits.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire ( .

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