Product Intelligence Manager
- Conduct ongoing analysis of competitor products, pricing strategies, product features, and distribution models.
- Benchmark competitor SKUs, catalog coverage, and product positioning to identify gaps and opportunities.
- Monitor industry trends, technological advancements, and regulatory developments that may impact product strategy.
- Maintain a competitive intelligence database to ensure cross-functional visibility.
- Analyze product-level sales data, margin performance, returns, and warranty trends to identify underperforming or high-potential products.
- Partner with finance and sales analytics teams to develop dashboards and reporting tools for real-time product performance tracking.
- Support lifecycle management by identifying when to introduce, enhance, or retire products based on data-driven insights.
- Gather and synthesize customer feedback from sales teams, distributors, end-users, and service professionals.
- Translate qualitative feedback into quantifiable product needs and actionable insights for product development.
- Provide regular strategic intelligence reports to inform roadmap planning and resource allocation.
- Contribute to long-term product strategy by identifying future trends, emerging product categories, and shifts in customer demand.
- Support annual planning and budgeting cycles with relevant product intelligence and market forecasts.
- Collaborate closely with Product Managers, Category Managers, Sales, Marketing, Engineering, and Supply Chain teams to align intelligence with execution.
- Serve as a central resource for product data and insights.
- Lead regular Product Intelligence reviews and participate in go-to-market planning initiatives.
- Develop and manage data collection systems and tools to improve the quality and timeliness of product intelligence.
- Ensure data integrity and consistency across product databases, catalogs, and internal reporting platforms.
- Excellent communication, collaboration, and problem-solving skills.
- Analytical, detail-oriented, and adaptable.
- Comfortable voicing opinions and sharing innovative concepts within a team setting.
- Experience with project management methodologies.
- Ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Experience with Microsoft Teams, SharePoint, and OneNote to communicate in a team environment.
- Strong Excel & PowerPoint skills.
- Experience with data analysis tools (Excel with VB or Power BI).
- Knowledge/understanding of relevant industry standards and processes, including automotive-specific terminology, product development lifecycles and key market trends and processes.
- Experience working with BOMs (Bills of Materials), program teams, engineering teams, and product definition systems.
- Experience with various Product/Category related processes (NPI, PLC, etc.)
- Experience with New Product Research
- Ability to template data into various formats
- Knowledge of automotive supply chain management, purchasing processes, or related areas.
- Familiarity with other relevant automotive tools and systems.
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