Director crm systems

Acrisure
Grand Rapids, MI

About Acrisure

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.

In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.

Job Summary:

We are seeking a highly experienced and technically adept Sr. Director, CRM Systems to own the architecture, scalability, and governance of our enterprise CRM ecosystem. This role will focus heavily on Salesforce and HubSpot, with accountability for systems design, integrations, security, and technical roadmap execution. The ideal candidate is a hands-on technology leader who can architect enterprise-grade solutions, oversee complex integrations, and ensure that CRM platforms remain scalable, secure, and high-performing as the business grows.

Responsibilities:

Enterprise CRM Architecture & Strategy

  • Define and own the technical architecture for Salesforce and HubSpot, ensuring scalability, high availability, and security.
  • Develop and maintain the long-term CRM systems roadmap, aligned with enterprise architecture standards and IT governance.
  • Oversee API frameworks, middleware platforms, and integration strategies to connect Salesforce, HubSpot, ERP, data platforms, and customer applications.


Systems Design & Optimization

  • Lead the design, development, and implementation of new Salesforce and HubSpot functionality, including automation, workflows, custom objects, and advanced configuration.
  • Establish standards for code quality, release management, and DevOps pipelines in Salesforce and HubSpot environments.
  • Implement data governance frameworks, master data management (MDM), and data quality controls to ensure trusted customer data.


Technical Leadership

  • Lead a team of CRM engineers, solution architects, and administrators responsible for platform stability and enhancements.
  • Drive adoption of modern engineering practices including CI/CD, automated testing, sandbox management, and version control.
  • Partner with InfoSec to ensure CRM systems meet enterprise cybersecurity and compliance requirements (e.g., GDPR, CCPA, SOC 2).


Integration & Data Management

  • Architect seamless integrations between Salesforce, HubSpot, and key enterprise applications (ERP, data warehouse, marketing automation, customer support tools, etc.).
  • Optimize data pipelines for reporting and analytics, enabling a single source of truth for customer and sales data.
  • Implement scalable APIs and event-driven architectures to enable real-time data synchronization across platforms.


Execution & Delivery

  • Lead enterprise CRM transformation programs including system consolidations, global rollouts, and multi-cloud deployments.
  • Partner with data and analytics teams to build robust reporting, dashboards, and advanced analytics capabilities.
  • Manage vendor relationships with Salesforce, HubSpot, and middleware providers, ensuring platforms are optimized for performance and cost efficiency.


Education and Experience:

  • Bachelor’s in Computer Science, Information Systems, or related field required; Master’s preferred.
  • 12+ years of enterprise CRM systems experience, with at least 7+ years in Salesforce technical leadership roles.
  • Proven expertise in Salesforce (Sales Cloud, Service Cloud, CPQ, Marketing Cloud, Experience Cloud) and HubSpot CRM/Marketing Hub.
  • Demonstrated success architecting large-scale CRM ecosystems with complex integrations.
  • Strong experience with integration platforms (MuleSoft, Boomi, Informatica, etc.) and data pipelines.
  • Hands-on knowledge of cloud infrastructure (AWS, Azure, or GCP) and API-driven architectures.
  • Salesforce certifications: System Architect, Application Architect, or Technical Architect preferred.
  • HubSpot technical certifications in CRM and integrations strongly preferred.
  • Proficiency in Apex, Lightning Web Components, REST/SOAP APIs, SQL, and ETL frameworks.
  • Familiarity with DevOps for Salesforce (Gearset, Copado, etc.) and Git-based workflows.


Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Benefits and Perks:

  • Competitive compensation
  • Generous vacation policy, paid holidays, and paid sick time
  • Medical Insurance, Dental Insurance, and Vision Insurance (employee-paid)
  • Company-paid Short-Term and Long-Term Disability Insurance
  • Company-paid Group Life insurance
  • Company-paid Employee Assistance Program (EAP) and Calm App subscription
  • Employee-paid Pet Insurance and optional supplemental insurance coverage
  • Vested 401(k) with company match and financial wellness programs
  • Flexible Spending Account (FSA), Health Savings Account (HSA) and commuter benefits options
  • Paid maternity leave, paid paternity leave, and fertility benefits
  • Career growth and learning opportunities
  • …and so much more!


Please note: This list is not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Offerings may vary based on subsidiary entity or geographic location.

Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.

At Acrisure, we firmly believe that an inclusive workforce drives innovation, creativity, and ultimately, our collective success.

We recruit, hire, employ, train, promote, and compensate individuals based on job-related qualifications and abilities. Acrisure also has a longstanding policy of providing a work environment that respects the dignity and worth of each individual and is free from all forms of employment discrimination.

Acrisure also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation, or need assistance with completing the application process, please email  [email protected].

California residents can learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy available at

Welcome, your new opportunity awaits you.

Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status. California residents can learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy available at

To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure’s property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure’s Human Resources Talent Department.


Posted 2025-10-06

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