Email Marketing Specialist- Global

Job Title: Email Marketing Execution Specialist - Global

Company: Hengstler-Dynapar

Location: Fully Remote (Headquartered in Elizabethtown, NC, USA, and Aldingen, Germany and Kezmorak, Slovakia)

About Us:

Hengstler-Dynapar is a global leader in industrial feedback solutions, driving innovation and delivering measurable results. With a dual headquarters in the United States and Germany, we empower our customers worldwide to excel in their industries. We are passionate about driving innovation and delivering measurable results, empowering our customers to succeed in their industries.

Role Overview

We are seeking a hands-on HubSpot expert to own global email execution, automation, and performance optimization across multiple business units. This role is ideal for someone who thrives inside HubSpot Marketing Hub - building advanced workflows, maintaining data hygiene, driving personalization, and clearly tying email activity to engagement, pipeline, and revenue impact.

In this multi-BU role, you will build, execute, test, and optimize email and lifecycle programs across North America and EMEA. You'll partner closely with Product Marketing Managers, Campaign Managers, and Digital Marketing to turn briefs into high-performing, measurable programs.

This is a doer role with visibility, ownership, and accountability for the global email and automation engine.

Email Creation & Execution

• Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co-marketing.

• Own end-to-end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send.

• Collaborate on email copy - refining messaging for clarity, persona relevance, and performance (with support from PMMs when needed).

• Maintain a consistent, high-quality execution standard across brands and BUs.

Segmentation, Personalization & Data Health

• Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region (NA/EMEA), and engagement behavior.

• Apply personalization tokens, dynamic content, and conditional logic to improve relevance and performance.

• Ensure segmentation logic aligns with consent status, data hygiene, and regional compliance.

• Proactively identify and help resolve HubSpot data issues that impact targeting, reporting, or automation.

Attribution, Analytics & Revenue Impact

• Own email performance measurement, including:

• Open Rate, CTR, CTOR

• Conversion Rate

• Engagement over time

• Unsubscribes, spam, and deliverability signals

• Form fills, MQLs, and downstream funnel impact

• Use HubSpot reporting, UTMs, and GA4 to track attribution from email engagement through pipeline influence.

• Translate performance data into clear insights and recommendations.

• Maintain a structured A/B testing roadmap with documented learnings.

Automation, Workflows & Lifecycle Programs

• Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re-engagement, events, and persona-based campaigns.

• Apply branching logic, lifecycle stages, lead scoring inputs, and suppression logic appropriately.

• Monitor workflow performance and continuously improve engagement and conversion.

• Support PD and launch efforts with targeted automation tied to buyer journeys.

AI-Driven Experimentation

• Use AI tools to test and improve:

• Subject lines and copy variations

• Send timing and cadence

• Segmentation and personalization strategies

• Workflow logic and performance

• Bring new ideas for experimentation and optimization, grounded in data.

Quality Assurance & Deliverability

• Conduct rigorous QA: rendering, links, tags, tokens, deliverability checks, and mobile responsiveness.

• Monitor sender health, list hygiene, bounce rates, and engagement trends.

• Compliance & Governance

• Ensure all email activity follows GDPR, CCPA, CASL, consent rules, data privacy requirements, and regional subscription types.

• Manage opt in workflows, preference center logic, and compliant audience handling for NA & EMEA.

Qualifications:

• 3 - 5+ years hands-on experience executing email marketing programs in HubSpot (Marketing Hub).

• Strong understanding of email attribution , funnel impact, and performance metrics.

• Proven ability to build segmented audiences and automated workflows.

• High attention to detail and a rigorous QA mindset.

• A true self-starter - proactive, organized, resourceful, and comfortable operating independently across multiple BUs.

• Strong collaboration skills; able to work with PMMs, Sales, Digital Marketing, and regional stakeholders.

• Experience with multi-language emails or EMEA localization is a plus.

#LI-PW1

Ralliant Corporation Overview

Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life - faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.

About Hengstler

Hengstler is a leading European manufacturer of industrial components for counting and control applications. We supply customers from the most diverse industries, such as automation, mechanical engineering, medical technology and drive technology.For over 170 years we have been known worldwide for our many years of experience and competent service, broad application know-how and high flexibility resulting from a large number of product variants and solutions.

We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].