Content & Digital Operations Specialist

Job Description

Job Description

Mission: Eversight’s mission is to restore sight and prevent blindness through the healing power of donation, transplantation and research.

Our Culture Story: Imagine you’re unable to see a loved one’s eyes as they smile. You can’t see their face as they call your name, or your own face in the mirror as you start each day. This is what life is like for millions of people coping with vision loss.

Now, imagine your eyesight is restored. You can suddenly see all the color and sights of the world around you. Your life is transformed. This is the power of eye donation, corneal transplantation and vision research. This is what Eversight team members make possible every day.

For more than 75 years, Eversight has enabled donors and their families to give the gift of sight. We ensure that their gifts transform the lives of those suffering from blindness, and advance new treatments and cures for blindness.

Summary

Eversight's Content & Digital Operations Specialist supports the Brand Strategy & Communications department through hands-on content development, website and digital platform management, and search optimization across communications channels. This role is responsible for day-to-day content execution, content governance, and digital asset oversight that collectively support Eversight’s brand strategy & communications priorities.

Fair Labor Standards Act Status: Exempt

Hybrid work schedule with mandatory in-office days in Ann Arbor, MI

Essential Job Functions

• Drafts and proofreads content across channels, ensuring clarity, consistency, and adherence to brand and style guidelines.
• Manages day-to-day social media execution, including content drafting, scheduling, publishing, monitoring and performance analytics.
• Supports marketing campaign execution across digital channels, including social, website, and email coordination, in partnership with senior team members.
• Supports internal communications platforms, including Workvivo content development, posting and engagement tracking.
• Maintains and updates supporting content for monthly all-staff meeting, in alignment with brand and communications priorities.
• Performs routine website content updates and support, including page updates, blog publishing, and content formatting within the CMS.
• Provides operational support for the donor tributes program, including content coordination and updates.
• Executes SEO and AEO tasks, including keyword research, content optimization, metadata updates and performance tracking.
• Builds, deploys and analyzes surveys and forms, summarizing findings and insights for stakeholders.
• Maintains organized files, documentation and reporting to support transparency and continuity.
• Ensures appropriate use of data, privacy and consent in all digital and communications activities.
• Audits activities and adapts execution to improve efficiency and outcomes.
• Maintains current knowledge of industry trends and best practices in content, digital marketing, analytics and communications.
• Demonstrates a commitment to the Mission and Values of Eversight.
• Other Duties: New tasks, duties and responsibilities may be added at any time, with or without notice to the employee. This job description is not intended to cover or describe all of the tasks, duties and responsibilities the employee may be required to or asked to perform.

Qualifications

Education: Undergraduate studies in marketing, communications, digital media or a related field preferred.

Experience: Experience in marketing, communications, or digital content roles with hands-on responsibility for content execution, analytics and campaign support preferred.

Skills: Strong writing, editing and proofreading skills. Experience managing social media content, website updates and digital campaigns. Strong organizational skills and attention to detail. Proficiency with content management systems, social media platforms, email marketing tools, survey platforms and analytics tools.

Knowledge: Working knowledge of brand and messaging principles, SEO fundamentals, analytics and reporting, digital marketing and communications best practices, and data privacy considerations.

• Medical, dental and vision insurance
• Hybrid work schedule
• Generous paid time off
• 403(b) retirement plan with company match
• Tuition reimbursement
• Paid parental leave & more

Work Environment & Physical Demands

Work is primarily performed in a normal office environment. While performing the duties of this job, the employee is frequently required to sit for long periods of time. Routine use of computer. Limited noise, room temperature fluctuation, and dust are possible.

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.