Brand planner - strategy storytelling

Our CPG Agency is seeking a Strategic Brand Planner to fill in as a freelancer for an upcoming leave. This is a 40 hr/week role running October through February 2026. This Planner will work remotely with a computer provided.

The Strategic Planner will be responsible for developing and implementing effective brand strategies that drive growth and enhance brand storytelling. This role involves analyzing market trends, consumer insights, and competitive landscapes to create informed strategic recommendations that align with the company's objectives.

Key Responsibilities

• Serve as a contact on individual client businesses and brands. Demonstrate a solid grasp of current industry dynamics and be able to provide agency perspective on the impact, influence, and implications of these dynamics on brand or agency health.
• Provide long-term perspective for brand and business growth that exceeds the scope of individual projects. Be able to clearly articulate a strategic vision in a confident and persuasive manner to clients and teams; connect the vision to business imperatives and measures.
• Develop working hypotheses and methods to test/apply thinking to a variety of marketing challenges that leads to the discovery of new insights.
• Ensure proactive strategic thought leadership across the integrated marketing mix; be able to effectively apply and integrate strategy into the agency process.
• Identify unmet research/planning needs and knowledge gaps in client business. Lead the solution and develop into out-of-scope revenue opportunities for the agency.
• Grow the role of Strategic Planning through the development of effective working relationships with key clients and Senior Management.

Qualifications

• 4+ years of experience in Strategic Brand Planning, ideally with a background in CPG.
• Proven track record of driving brand growth through strategic initiatives.
• Strong analytical skills and ability to interpret complex data.
• Excellent communication and presentation skills.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment [work location](_postings.govdocs.com -23 EDeoO8rKMTHH24E&d=DwMF-g&c=0eTCB0nNi4K2jeP4BAvnzcTY3bBUzv8iW-Zx9Sm4vP0&r=i4pXjBcjGNJYUo-kETIN7vFPxgZX5xxYqH-mhElUdC4&m=77conARkWbDuO2y4J8LQ5QUa jad9lUkSwkcNtwz2oCGG3X1qzaI0Hej01o-ncv6&s=b23QfGDGPlVcn2bJqiFYbor6H498nvvDbQd0IPhRi68&e=){target="_blank" rel="noopener"} is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

Email your resume in Word to:

[[email protected]](mailto:[email protected]?subject=%20:%20SW9-1876673%20:%20Brand%20Planner)

Sasha Walker - Senior Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B